Manager, Shopper Marketing

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the community's where our employees work and live is very important to Campbell's. Our "Giving that Matters" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. General Summary: In this role, you will lead Shopper Marketing for our Meals and Beverage Division working on household staple brands like Prego Italian Sauce, Mexican Sauce and V8 Beverages. You will be leading both brand and retailer thinking on how to celebrate the rich history of these brands in cultural moments like Thanksgiving while also modernizing the brands and making them critical ingredients in shoppers everyday routine cooking behaviors. You will be partnering closely with up to 15 key customers across Mass, Grocery, Club and Pure Play to build bold, disruptive plans that resonate with their shoppers, drive consideration and trial of our brands, leverage their growing retailer media platform capabilities, and use data and analytics to continuously optimize and strengthen our strategies. In this role you will be reporting to a Senior Manager, Shopper Marketing and part of a larger team focused on Omni Marketing and E-Commerce Strategies. This role requires a high degree of collaboration and ability to influence, working closely with brand marketing, integrated marketing, customer teams, shopper insights, sales strategy, and external agency partners. Key Responsibilities: Direct the creation, execution, and continuous optimization of large-scale shopper marketing programs that support brand business objectives Actively partner with marketing (Brand and Integrated Marketing) to understand their priorities, lead their thinking on the role shopper marketing plays in supporting their objectives and integrate campaigns across the full activation funnel Actively partner with stakeholders in Sales (Sales Strategy, Retail Activation, E-Commerce, Customer Teams) and at the Retailer to build plans that allow their shoppers to experience our brands in holistic and unique ways Stay informed of the fast-changing shopper marketing landscape . Continuously pay that learning forward to our commercial teams. Use learnings to strengthen shopper marketing plans Execute with financial rigor , managing and optimizing investment in shopper marketing Effectively manage one external agency to deliver bold, effective shopper marketing plans that are win for the brand, the customer, and the shopper Job Complexity: Provide strategic shopper marketing thought leadership to partners across Sales and Marketing functions and with leadership across the Division. Manage communication, financials, and alignment across a broad set of cross functional partners Manage changes in plan based on retail operations, sell in and execution Develop "white space" opportunities and bring concepts to execution Ensure agencies are delivering on strategic objectives Minimum Requirements: Bachelor's degree required 8 years of experience in Digital or Shopper Marketing, Marketing, Customer Marketing, or working at a creative agency with proven success Business and analytical acumen with the ability to link seemingly disparate pieces of information Self-starter, independent thinker, action oriented, and passionate about shopper marketing Detail orientated, reliable, resourceful, and driven for results professional Strong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels internally and externally Ability to contribute, influence and work effectively in a cross-functional matrix organization Ability to work independently, multi-task and prioritize/work effectively under pressure Strong organizational skills Ability to handle ambiguity Travel: Up to 20% Travel required Compensation and Benefits: The target base salary range for this full-time, salaried position is between $115,300-$165,700 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package. The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Created: 2024-11-05