Senior Manager Product Marketing

Our Opportunity: Chewy is looking for a data driven, tech-savvy, consumer-centric Senior Manager Product Marketing to join our Brand Marketing Team, at our headquarters in Plantation, Florida or one of our hub locations (Seattle, Minneapolis, Boston)! The leader in this role will partner across Chewy teams to help craft business strategies, advise roadmaps for products & services, and develop high impact marketing strategies and go to market executions that get results. The ideal candidate will be a well-rounded & data-driven marketing leader - with experience developing product positioning & messaging, launching new businesses and new products in the ecommerce or technology space, translating product features and functionality into consumer facing benefits, and bringing initiatives to life across touchpoints that drive defined critical metrics. What You'll Do: Partner internally with business and product teams to craft short & long terms roadmaps & goals Collaborate with consumer insights, user research and business & marketing analytics teams to identify business opportunities, define targets, develop campaign strategies & tactics and measure and report on ongoing performance Lead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, GTM plans, execution, measurement and reporting) that drive goals & KPIs Build close relationships with marketing channel owners (email, social, digital, direct mail, etc.) to resolve marketing mix and partner to ensure coordinated program execution & optimization. Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics. Act as a marketing champion for priority product, service and new business offerings for Chewy Support Product Marketing team leaders passionate about growing adoption of priority features & services What You'll Need: Bachelor's Degree; MBA Preferred 5-7 years of product marketing experience; majority within ecommerce or technology space Expertise in connecting business goals & strategy to marketing strategy (insights, targeting, positioning, etc.) and go to market execution across channels & tactics (display, social, email, direct mail, partnerships, etc.) Experience growing an established business and also scaling new businesses, services and new product features & offerings Strong business & data savvy; proficient in online and offline metrics and measurement Adept at working in a cross-functional, matrixed organization with proven track record to collaborate, lead, influence and gain internal consideration Bonus (if applicable): Pet Proven Experience! Compensation & Benefits: Our salary range for a Senior Manager Product Marketing position is $129,500.00 - $207,000.00. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k, and a new hire and annual equity grant. We offer different types of insurance, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% . Salaried-exempt team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations. Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact . If you have a question regarding your application, please contact . To access Chewy's Customer Privacy Policy, please click here ( . To access Chewy's California CPRA Job Applicant Privacy Policy, please click here ( .

Created: 2024-11-05