Senior Brand Marketing Manager

Senior Brand Marketing Manager This role is eligible for our hybrid work model: 2 days in-office At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help people experience the moments that matter most to them. Our marketing team is expert at capturing the hearts, minds and imaginations of consumers to get them to try our services and keep them coming back for more. Reporting to the Senior Director, Brand Strategy & Consumer Insights, you will be responsible for creating culturally-resonant, breakthrough creative across the funnel to drive long-term brand equity and customer growth. This includes developing the go-to-market advertising strategy and executing cross-channel campaigns - working closely with insights, comms, media, performance marketing and product partners - to bring our brand to life in the right channels with compelling creative assets. We are looking for a team member who is a strong communicator, marketing leader and strategic thinker. This person must be motivated, highly creative, and outgoing, with a deep passion for travel - obsessive about and tapped into culture and consumer behavior. This person should possess an intellectual curiosity to learn, the courage to pursue and test new ideas, and the executional skills to drive measurable success. Why this job's a big deal: We are seeking a motivated brand marketer excited by a once-in-a-generation opportunity to instigate reappraisal and drive meaningful long-term brand equity and growth for one of the most iconic brands in advertising history. In this role you will get to: Architect Priceline's creative platform and campaign strategy Champion, produce and execute cross-functional expression of creative platform across TV/Video, Audio, Social (Paid & Organic) and Influencer activities Lead creative AOR + social agencies from initial briefing through production, execution and optimization Inform other marketing tactics (search, affiliate, performance social and O&O / CRM channels) with creative direction and campaign messaging Partner with Brand Strategy lead in assessing brand health and impact of advertising efforts, using learnings to inform creative briefs and optimizations and produce regular reporting to communicate success metrics to senior leaders Partner with Brand Media lead in bringing breakthrough creativity to media solutions Collaborate with PR lead to generate buzz-building ideas in support of the campaign idea, along with influencer extensions Build business cases for testing into new channels, using data to inform campaign strategy and decision making Manage budget for brand and awareness efforts, including production budgets, agency retainers and other support partners Keep ongoing pulse on cultural trends, consumer behavior, the travel industry, key competitors and emergent brands - identifying opportunities to deposition competition, capture brand consideration and grow preference for Priceline legal and compliance review process for brand campaign assets Who you are: Have 6-10 years of experience in brand marketing and advertising Experience with creative development, agency management, campaign production (including video shoots), and Manage paid media campaigns for channels mentioned Experience in partner/vendor management, including the accrual process, weekly pacing documentation, and monthly reconciliation A proactive leader who is able to thrive in an environment with a high level of independence and integrity Energetic and collaborative, with strong creative acumen, and strategic-based, data-informed judgment Comfortable with cross-functional collaboration across all levels of the organization Capable of crafting a clear creative vision, while equally focused on the details, quality of execution and ROI to the business Excellent leadership and team building/management skills, and can provide clear and concise direction and feedback to internal and external partners Natural curiosity and interest in cultural trends, consumer behaviors and social platforms Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust The Right Results, the Right Way is not just a motto at Priceline; it's a way of life. It's therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is $120,000-$150,000. #LI-MH1 #LI-Hybrid Apply Now

Created: 2024-11-05