Manager of Shopper Channel Marketing

At Jockey, caring is our responsibility. It's the fabric of who we are and drives everything we do. It drives us to listen, innovate and improve. To design thoughtfully. To craft skillfully. To give back wholeheartedly. Founded in 1876, Jockey is a family-owned company recognized the world over for delivering feel-good comfort. Our premium apparel is sold in more than 140 countries and our commitment to quality, innovation and customer service is legendary. We believe that extraordinary service comes from the heart and is delivered by extraordinary individuals! Is that you? Jockey is seeking a Manager of Shopper and Channel Marketing to join our Marketing team! JOB SUMMARY The Manager of Shopper & Channel Marketing will support Jockey's marketing efforts across various retail channels (mass, department stores and specialty). This role will contribute to developing and implementing strategies to drive customer acquisition, sales and brand engagement through innovative shopper marketing initiatives. This position can be located at our corporate headquarters in Kenosha, WI (between Chicago, IL and Milwaukee, WI area), or at our office in Nashville, TN . ESSENTIAL FUNCTIONS Assist in developing and executing shopper marketing strategies to enhance brand presence and drive customer acquisition and sales in retail channels, including online platforms and in-store experience. Work closely with sales, product marketing, media and brand marketing teams to align channel strategies with overall media and brand objectives. Continuously support analysis of market trends, marketing tech, consumer behavior and competitor activities to identify opportunities for growth and improvement in marketing strategies. Assist in the planning and management of marketing campaigns across multiple channels, ensuring consistency in brand and product messaging to maximize ROI. Assist in overseeing the shopper and channel marketing key performance metrics, ensuring efficient recording of campaign and tactical performance. Aid in reporting. Build and maintain strong relationships with retail partners and third parties, supporting and tracking negotiations. Manage processes and contracts to optimize product placement and promotions. Provide guidance and support to junior team members, fostering a culture of curiosity, creativity, innovation and excellence. Monitor and report on the performance of marketing initiatives, providing insights and recommendations to senior management. MINIMUM QUALIFICATIONS 5+ years of experience in shopper/channel marketing and communications, preferably in the apparel or retail industry. Proven track record of contributing to successful marketing strategies in a multi-channel online and offline retail environment. Experience in testing, measurement, reporting and optimization. Detail oriented with strong interpersonal, communication and negotiation skills. Strong project management and organizational skills. Ability to lead and inspire others, including peers and junior team members. In return for your expertise, JOCKEY offers a competitive and comprehensive flexible benefits package which includes Medical/Dental/Life/Vision, 401(k), educational support, paid Volunteerism program, fitness club discounts, onsite health & wellness programs, generous employee discounts, a business casual work environment, a challenging work environment and exciting career growth opportunities!

Created: 2024-11-05