Product Marketing Manager, Public Sector - SLED

Get to know Okta Okta is The World's Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you. Come join the leader in identity, security and trust. You belong at Okta. Okta's rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Our focus on the world's largest organizations requires dedicated roles targeting specific high value industry verticals. This position will be focused on the Go-To-Market Strategy that drives pipeline in partnership with Demand Generation and Sales for the Public Sector market: State and Local Government, Higher Education and K-12 sectors. This is a highly cross-functional and visible role within the organization, working alongside our marketing, sales, product, enablement, analyst relations, public relations, customer success, and government affairs teams. Job Duties and Responsibilities: Build and expand the go-to-market strategy for State and Local Government, Higher Education, and K-12 sectors Create compelling messaging and assets to articulate how Okta solutions uniquely address Public Sector challenges Drive messaging and positioning for campaigns, and regional marketing initiatives Lead vertical-specific product launches Partner with enablement to educate our Public Sector sellers and partners Present at industry conferences, events and webinars Develop an on-going process for requirements and feedback from customers, and relay that intel back to our product, security, integrations, and marketing teams. Minimum Knowledge, Skills, and Abilities: Required: 3+ years of B2B SaaS product marketing experience Solid understanding of Public Sector missions, regulations, programs, and challenges, particularly State and Local Government, Higher Education, and K-12 sectors Proven track record of marketing to decision makers and influencers Ability to drive complex, cross-functional projects in a highly dynamic environment Strong storytelling and presentation skills across audiences and channels, including content creation, sales enablement and thought leadership for internal stakeholders and external audiences Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between: $117,000---$175,000 USD What you can look forward to as an Full-Time Okta employee! Amazing Benefits Making Social Impact Fostering Diversity, Equity, Inclusion and Belonging at Okta Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Ea

Created: 2024-11-05