Content Marketing Manager

Altana is the world's first Value Chain Management System, a collaborative, public-private network that enables customers to take command of their extended supplier and distribution networks from raw material origins to the sale of finished products. By applying artificial intelligence to the world's largest body of supply chain data, Altana reveals these previously opaque global networks and powers workflows across them. Customers like Boston Scientific, L.L.Bean, Maersk, US Customs and Border Protection, and the UK Department of Business and Trade use Altana to build secure, resilient, efficient, and sustainable global value chains. We have built a fundamental understanding of how the world's economy works, and the implications for global resiliency, sustainability and opportunity are enormous. Backed by leading investors and used by the world's most important organizations, Altana's mission is to power a new era of globalization organized around trusted value chain networks. This is a lofty mission, and our success depends on building a diverse, global team and creating an environment in which they can thrive. We operate in accordance with our values: we embrace reality as we work to change it; we focus on value creation, not capture; we foster diversity and embrace difference; and, we go on offense. When you join Altana, you'll be joining a vibrant, collaborative team working together to solve complex problems with the potential for global societal impact. The Opportunity at Altana Altana is looking to add an eager, talented and creative demand-gen and B2B Content Marketing Manager to our world-class marketing team! The ideal candidate will have a marketing background with a passion for innovation and technology. You will write accurately and fluently, establishing a strong brand voice with a passion for storytelling across all channels, and be comfortable with working on anything from high profile executive ghost-writing to marketing collateral and industry perspectives. You'll have the opportunity to work alongside multiple teams in a fast-paced, startup environment, driving and owning content programs. If you're looking to take your career to the next level then we want to hear from you! You Will Work closely with the Marketing, Sales and Product teams to scale and amplify the Altana brand expression, in written form, across multiple channels Write accurate and fluent copy with flair and energy Partner with Marketing to tell the story of Altana in simple, easy-to-understand ways, including customer case studies, whitepapers, sales enablement material, perspectives on the global supply chain and more Identify content marketing strategies required to meet overall campaign objectives. Drive the creative process and embrace fresh approaches to content programs. Own the process from concept to finished product - ensure efficient and effective collaboration and coordination with internal stakeholders up to and including the executive team Establish content standards, driving innovation Leverage analytics and data insights to determine content effectiveness to drive ongoing optimization. Develop comprehensive and holistic, cross-channel content marketing campaigns. Confidently prioritize, manage and multitask between different projects and deadlines Present finalized work to peers, supervisors and executives You Are 3-5 years of content experience, ideally with exposure to SaaS companies and/or working in-house Diploma or degree in writing, marketing or related field is considered an asset but not a necessity Have a strong background with brands that have B2B audiences Strong writing and storytelling skills Experience following and building on existing brand content and guidelines Strong desire to collaborate with diverse teams in a dynamic, rapid growth environment Ability to brainstorm and see an idea through from concept to launch Positive attitude with a curious open mind that values collaboration and feedback Experience with/interest in supply chain dynamics would be a plus Why it's great to work at Altana We love to collaborate, and we win as a team! We are committed to engineering excellence We value personal and professional development We learn from diverse backgrounds and perspectives We impact the world, from enabling developing countries to identifying drug traffickers At Altana, we believe that a diverse workforce enables greater creativity, performance, and adaptability. We're proud to be an equal opportunity employer and welcome you to join us as you are. Our employment opportunities and decisions are based on business needs and individual qualifications, without regard to race, color, religious creed, national origin, ancestry, age, physical or mental disability, medical condition, marital status, sexual orientation, gender identity or expression, genetic information, family care or medical leave status, military or veteran status, or any other characteristic protected by the laws or regulations in the areas in which we operate. We prohibit discrimination and harassment of any type, in any situation.

Created: 2024-11-05