Digital Marketing Analyst

JOB SUMMARY Marcus Thomas is an agency with the deepest digital, social, search and strategic marketing communications teams in its weight-class. But when it comes to our people, we are commanders of the impossible. Don't tell us it can't be done - we'll prove you wrong! We're seeking an analyst to join our team. Measurement and analysis is at the core of what we do; and this individual will work with our web, social, media and research teams to help find the needle in the haystack of data to give our clients the insights needed to guide their digital activities. RESPONSIBILITIES For this position, we are searching for someone with a curious nature, extreme objectivity and the ability to dig deep to find actionable insights. Overall, this is someone who can make a mark by interpreting data and communicating these findings with internal and client teams. Provide ongoing analysis and optimization across digital, social and media activities Support and improve client reporting for mid-level and senior management Assist in goal setting, tracking implementation and ensuring data integrity REQUIREMENTS A minimum of two to four years of marketing data analysis experience within a communications, advertising or digital agency A bachelor's degree in marketing, business, mathematics, computer science or other related field Google Analytics certified for at least 12 months The ability to deal with both the intricacy of data analysis and the many facets of client interaction An absolute passion for the advertising and marketing communication industry HARD SKILLS Deep knowledge of Google Analytics, DoubleClick for Advertisers, AdWords and Facebook Insights Mid-level experience in data manipulation and mining, including strong knowledge of Microsoft Excel Demonstrated success presenting complex data in a clear and compelling manner both verbally and in writing/visually; this includes creation of graphical and tabular representations of data Strong written communications skills and the ability to make data understandable to non-experts Working knowledge of major web analytics tools and social media measurement tools Experience with A/B/N testing and optimization Experience in research analysis and with SPSS statistics (optional) SOFT SKILLS A curious nature, extreme objectivity and the willingness to help others shine. Strong attention to detail and accuracy in work Ability to move between multiple projects within short periods of time Interest in participating in the Google Analytics Certified Partner community and contributing to industry knowledge Work effectively with multiple personality types and levels of marketing/communications knowledge and sophistication Comfortable with chaos and ambiguity, but able to create order from this Ability to think quickly and learn during assignments; a self-starter

Created: 2024-11-05