Senior Manager Advertising & Marketing Communications

We're a leader in the pet care industry, which means we're not only ahead in volume, profit and market share, but our associates dare to Stand Taller. We innovate new products, impart new agilities into existing processes, constantly advance pet nutrition, and always pay it forward in the form of service for our communities and families. Are you up for the dare? This position is not eligible for Visa Sponsorship. POSITION SUMMARY: Our Marketing Department consists of a team driven by integrity, purpose, and a shared passion for enriching the lives of pets and their owners. As strategic brand-builders, we channel our consumer-centric mindset to create compelling narratives and develop insight-driven products and experiences that resonate deeply with our target audience. Our marketing efforts extend beyond our organization, leaving a positive influence on our local communities and creating a shopping experience like no other. With a forward-thinking mindset and a commitment to driving results, we foster a creative and collaborative environment that inspires authentic teamwork, innovation, and calculated risk-taking. At Nestlé Purina, we embrace new ideas, cultivate connection, and foster camaraderie among our marketing professionals. Join our esteemed marketing team and become part of a transformative journey where together we'll make a lasting impact, both within our organization, our sustainability efforts and in the lives of pet owners worldwide. As a Sr. Manager, Advertising & Marketing Communications, you will help lead annual integrated media planning for Nestlé Purina based on business needs like brand/portfolio priorities and industry/category (CPG) best practices. You will continue to maintain and exceed Purina's reputation as a media thought leader all while working and partnering with your internal and external partners. Key lead in the annual media planning process, working closely with media agencies and internal stakeholders to ensure effective media strategies and plans Apply strong knowledge of media and marketing fundamentals to develop best practices and approaches Lead portfolio-wide Video Strategy (Linear/Streaming/OLV) and oversee social media planning Develop and validate best practices for marketing approaches on Video and Social media platforms Participate in and drive annual TV Upfront strategy, process, and innovations. Must have led and developed a National TV Upfront approach and strategy Codify media and channel-level best practices through the establishment of playbooks, education and organizational influence to drive continued excellence in media planning Contribute to agency management, including SOW, capabilities, and annual reviews Participate in global initiatives, align learning agenda priorities, share case studies and best practices Partner with brands to develop and execute media strategies that align with business objectives and consumer behavior Collaborate with internal and external teams to set annual learning agendas and drive continuous optimizations in media plans and mixes Work closely with the Strategy/Insights and Analytics team to evaluate performance across multiple sources (MMM, Cross-Channel Studies, Partner Studies, etc.) Manage and mentor the Social Center of Excellence (COE), helping to drive the overall portfolio strategy for social media Collaborate with the Social COE and internal stakeholders to develop Joint Business Plans and Learning Agendas across Meta, YouTube, and TikTok Partner with the Operations lead to manage budget reporting and flowcharts Work in cross-functional collaboration with internal and external stakeholders in service of driving media strategy, best practices, innovation and performance Identify and stay up to date of leading-edge approaches, technology and trends to ensure Purina keeps up with the pace of people Requirements Bachelor's Degree from an accredited institution 10+ years of agency experience, with 5+ years working on national CPG brands 7+ experience planning/buying across digital and off-line media The approximate pay range for this position is $136,000 to $160,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers () REQUISITION ID: 325097 It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: . This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at

Created: 2024-11-05