Director Brand Strategy

Sedgwick Director Brand Strategy - Frankfort, Kentucky Taking care of people is at the heart of everything we do, and we start by taking care of you, our valued colleague. A career at Sedgwick means experiencing our culture of caring. It means having flexibility and time for all the things that are important to you. It's an opportunity to do something meaningful, each and every day. It's having support for your mental, physical, financial, and professional needs. It means sharpening your skills and growing your career. And it means working in an environment that celebrates diversity and is fair and inclusive. A career at Sedgwick is where passion meets purpose to make a positive impact on the world through the people and organizations we serve. If you are someone who is driven to make a difference, who enjoys a challenge, and above all, if you're someone who cares, there's a place for you here. Join us and contribute to Sedgwick being a great place to work. PRIMARY PURPOSE OF THE ROLE: Responsible for elevating our brand by developing strategies and managing execution for increased brand awareness, resonance, and engagement to drive impact and enable growth. ARE YOU AN IDEAL CANDIDATE? We are looking for enthusiastic candidates who thrive in a collaborative environment, who are driven to deliver great work, are customer-oriented, and are naturally empathetic. ESSENTIAL RESPONSIBILITIES MAY INCLUDE: Directs and maintains brand guidelines to ensure how we look, sound, and feel is documented, accurate, comprehensive, and accessible for those bringing it to life. Oversees brand awareness and advertising strategy, including all sponsorships. Spearheads brand campaigns externally; collaborates for internal brand campaigns with leader for talent brand. Develops thought leadership and content marketing strategy to include research studies, stories, and live expert updates/podcasts/streams. Drives quantitative and qualitative primary research including but not limited to surveys partnering with third parties, questionnaire development, review and analysis along with recommendations for brand awareness/equity and thought leadership. Leads and grows the brand ambassador program including building the structure to support and equip this segment. Develops social media strategy to include which channels for what audience, types of content, and best practices; reviews social analytics to ensure ongoing engagement. Creates strategy to improve customer experience (CX) and key touchpoints along the customer journey as it relates to experiential moments and value add opportunities through communications, insights, thought leadership, digital interfaces, and engagement opportunities. Analyzes data and analytics for brand, web, and social media for informed decision-making, recommendations, and reporting of brand impact. QUALIFICATIONS: Ten (10) years of related experience, to include demonstrated experience conducting and working with quantitative and qualitative research studies and reporting, or equivalent combination of education and experience required. 2 years of experience working with brand or digital marketing agency required. TAKING CARE OF YOU: Career development and promotional growth opportunities. A diverse and comprehensive benefits offering including medical, dental vision, 401K, PTO, and more. NEXT STEPS: If your application is selected to advance to the next round, you will receive an e-mail notification with instructions and a link to complete a recorded video interview. Upon completion and submission of the video interview, a recruiter will be in touch. Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles. Taking care of people is at the heart of everything we do. Caring counts. #J-18808-Ljbffr

Created: 2024-11-05