Sr Account Manager

adMarketplace is seeking an exceptional Senior Account Manager to join our Client Services team. The Sr. Account Manager is responsible for leading and managing the execution of paid search marketing campaigns that deliver against Fortune 500 client's business metrics. You will have the opportunity to operate on both the strategic and tactical level while taking ownership of paid search marketing results for our clients.  Sr. Account managers will help coach and mentor team members to deliver best in class customer service to our clients and partner across our internal teams to share and develop best practices.   In-depth understanding of SEM best practices and a proven track record of exceptional ROI/CPA performance Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives Define, monitor, analyze, and work with agency or advertisers to report on progressive SEM KPI's and provide recommendations where necessary Collaborate with agency partners or advertisers to actively test and analyze keywords, advertising copy, landing pages to meet objectives and drive performance Stay abreast of new paid search engine marketing developments and opportunities in the SEM landscape and incorporate into ongoing campaign management Continually leverage new tools & industry best practices to ensure our clients remain visible in their respective categories Collaborate with agency partners or advertisers to develop the long-term SEM strategy with the goal of driving growth through the paid search channel Proactively grow existing relationships through direct contact with our agency partners or advertisers Manage day-to-day support requests from our partners Track performance and delivery trends and report both internally and externally Prepare recommendations, proposals and upsell materials for client meetings including monthly meetings and Quarterly Business Review Proven advanced Paid Search capabilities, preferably servicing Accounts with a minimum 500K/annum  SEM / PPC spend Within 3 months: Supervise and support a small team of account managers and specialist to ensure client retention & growth SKILLS AND EXPERIENCE: Proven advanced Paid Search capabilities, preferably servicing Accounts with a minimum 500K/annum SEM / PPC spend Demonstrated strong performance in prior roles, with a clear commitment to growing team members, leading by example, and assuming  increasing levels of responsibility Excellent project management & organization skills; ability to manage own tasks and drive results through others Ability to be an advanced technical/discipline leader, and manage client communication independently Must be able to draw critical analysis from data and make specific recommendations - i.e. adapted to change strategies and recommendations based on data set Proven history of process improvements, using knowledge and skills to push team towards smarter execution Management/Mentorship experience: Experience managing/mentoring minimum 2 people (Junior Account Managers or Account Specialists) including expectation and goal setting, task management, feedback and 1:1s. REQUIREMENTS: Minimum 4 years search marketing experience (preferably large or digital agency setting) Experience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification a plus Strong organizational skills, detailed orientated and project management ability Management/Mentorship experience preferred  Google Certification (Fundamentals), Analytics and Adwords Certification Bachelor's degree required ABOUT: adMarketplace is a technology company with the largest search advertising network outside of the major search engines. adMarketplace provides data-driven performance at scale to the Internet's leading marketers and their agencies through its powerful yet easy-to-use search syndication platform. Additionally, adMarketplace is a flat organization with empowered, self-directed teams that value honesty, commitment, accountability and results. Our employees are known in advertising and technology circles as the advisors to the experts.

Created: 2024-11-05