Marketing Communications Specialist II

Tremco Construction Products Group brings together Tremco CPG Inc.'s Commercial Sealants & Waterproofing and Roofing & Building Maintenance divisions; Tremco Barrier Solutions Inc.; Dryvit, Nudura and Willseal brands; Prebuck LLC; Weatherproofing Technologies, Inc.; Weatherproofing Technologies Canada and PureAir Control Services, Inc. Altogether, Tremco CPG companies operate 21 manufacturing facilities, 6 distribution sites, and 3 R&D/technology sites, and employ more than 2,700 people across North America. GENERAL PURPOSE OF THE JOB: The Level II Marketing Communications Specialist (MCS-II) is directly responsible for the coordination of marketing communications projects and support activities and the creation of product marketing materials from concept through copywriting and graphic design. Projects and activities include brochures, sell sheets, website content, advertisements, email campaigns, social media content, presentations, trade show coordination, media relations, and all other sales and marketing materials required to meet marketing goals for assigned product lines. Executes through internal resources and external suppliers. ESSENTIAL DUTIES AND RESPONSIBILITIES: Create a variety of marketing literature (product brochures, sell sheets, flyers, technical documents, project profiles, etc.), including drafting, editing and proofreading copy; developing design concepts and layouts using graphic design software; routing for approvals and making final revisions. Assist with development of items to be placed on the website as well as updates to existing literature. Assist with development of trade advertising, preparation of artwork, obtaining approvals and delivery to publications to meet deadlines. Assists the Social Media Specialist in the creation of graphics or other content for social posts. Assists the Marketing Automation Specialist in the planning and development of content for email campaigns. Assists with product launches - developing strategy for the various audiences, messaging, method of distribution and materials for inclusion. Develops news releases and provides media relations assistance as needed. Assists with presentation formatting and design. Develops marketing materials requested by distributors (ads, flyers, POS). Helps plan and execute select trade shows, which may include reserving booth space, booth design, staffing and promotion among other activities. Assists with materials for regional shows including development of tabletop displays. Participates in annual communications planning process, including working with business leads and product line managers to articulate marketing objectives based on business goals, identify appropriate tactics to achieve the objectives, execute on the plan, and provide regular progress reports. Works with business leads, product line managers and other Marcom team members to develop annual trade advertising plan as well as overall ad themes, messaging and creatives to support marketing and sales goals. Responds to Calls for Papers at conferences/trade shows important to our business; and work with others to develop abstracts for submissions. Works with Tremco CPG corporate and other RPM companies on day-to-day needs that come up. EDUCATION REQUIREMENT: Bachelor's Degree from four-year college or university with a major in Marketing, English, Journalism, Communications, or related field. EXPERIENCE REQUIREMENT: Two to four years' related experience and/or training such as internships in business, marketing, or technical writing. Experience with graphic design tools (good working knowledge of Adobe Creative Suite) for creating a variety of marketing materials: brochures, sell sheets, print or digital advertisements, social media posts, media pitches, press releases, and/or blogs. A portfolio of published writing and graphic design projects is re

Created: 2024-11-05