Marketing Manager I

Marketing Manager I Work Location: Lisle, IL - Intervarsity Press Schedule: Full time To advance the purpose of InterVarsity Press, this position manages and supports the effective coordination, promotion, advertising, and marketing of IVP books. Status: Exempt (salaried) Location: Lisle, IL (hybrid/remote work agreement by arrangement - IVP is currently unable to employ remotely in California or Missouri or outside the United States) Pay: $60,000-$65,000 annually MAJOR RESPONSIBILITIES Personal: Be a maturing disciple of Jesus Christ: growing in love for God, God's Word, God's people of every ethnicity and culture, and God's purposes in the world. Provide marketing strategies for titles by: Crafting data-driven, strategically sound, fully integrated marketing plans for up to 30 titles per year Developing strong consumer insights that drive innovative marketing connections and allow for creative engagement of advertising messages across multiple channels during the pre-order and launch campaign periods, in particular Monitoring ongoing sales data to adjust plans as needed to ensure frontlist titles backlist well Leading cross-functional team strategy discussions to build marketing plans that are collaborative and leverage the full suite of IVP resources for titles Engaging all relevant stakeholders in planning discussions: editors, sales, publicity, agents, authors, digital sales, lead generation, and design teams Establishing collaborative relationships with authors, resourcing them well to activate their networks and affinity groups to elevate the overall awareness of titles and further drive sales Securing strong partnerships with outside advertising vendors to maintain a comprehensive database of opportunities and build customized, targeted plans for titles Managing budgets and track analytics to ensure maximum efficiency and effectiveness of all marketing efforts Writing creative briefs, customize marketing book description copy, and draft headlines for each title Maintaining awareness of event marketing opportunities, pitch authors as speakers, and plan for and attend key conferences throughout the year. Examples include but are not limited to Christian Community Development Association, Jude 3, and The Gospel Coalition. Expanding upon marketing opportunities that especially support authors of color and those individuals, groups, and organizations that seek to minister to them well and amplify their voices thoughtfully and with authenticity Maintain Professional Growth and Development by: Staying connected with industry trends and innovations in the above areas including, but not limited to, book publishing, e-mail marketing, customer engagement, and strategy for reaching new markets Attending training events and conferences to remain current in the above areas Participating in industry-wide events that help increase cultural competency within Christian publishing Any other duties as required QUALIFICATIONS Affirmation of InterVarsity's Statement of Faith Effective oral and written communication skills Ability to achieve and maintain a high level of knowledge regarding InterVarsity Press products, services, policies, programs and procedures Prudence with confidential information Proven ability to multi-task and manage the needs of a variety of stakeholders at once Exceptional project management skills Comprehensive understanding of digital marketing best practices Demonstrated ability and commitment to work in a diverse team environment Flexibility to travel 10-15% for conferences and sales appointments as needed Flexibility to attend Urbana Student Missions Conference every six years, Dec. 26-Jan.1, and National Staff Conference every three years (the year after Urbana), approximately Jan. 3-8 Knowledge of and interest in academic/thoughtful Christian books EXPERIENCE AND EDUCATIONAL REQUIREMENTS Experience required as described in the section below (dependent on the level of the position posted). Relevant higher education will be taken into account and may reduce the experience required. LEVELS IN JOB FAMILY (POSTING WILL STATE THE RELEVANT LEVEL AT THE BEGINNING OF THE POSTING) Associate Marketing Manager, Level 6 The Associate Marketing Manager is responsible for all the duties listed above and is preferred to have at least 2 years of experience working in a marketing/communications field but may be a new graduate with no experience. Marketing Manager I, Level 7 The Marketing Manager I is responsible for all the duties listed above and will be involved in the publishing committee, contributing to strategy decisions, and some project management. A Marketing Manager I typically will have at least 4 years of marketing experience. Marketing Manager II, Level 8 The Marketing Manager II, in addition to the qualifications listed above, typically will have at least 6 years of experience in advertising, customer/author relations and digital marketing experience, a demonstrated ability to train and mentor team members, and must demonstrate expertise in creativity and personal initiative as well as teamwork and collaboration. The Marketing Manager II may assist the Director of Marketing in developing brand awareness campaigns, developing strategic partnerships, and potentially lead projects and processes as assigned. Senior Marketing Manager, Level 9 The Senior Marketing Manager, in addition to the qualifications listed above, must have at least 8 years of experience in advertising, customer/author relations and digital marketing, at least two years of experience training and mentoring team members, and must demonstrate expertise in creativity and personal initiative as well as teamwork and collaboration. The Senior Marketing Manager will assist the Director of Marketing in developing new marketing initiatives, leading team meetings and leading key backlist product campaigns for bestselling titles. External Candidates: Please see visit the Careers /jobs-and-internships to complete your online application. For Internal Candidates Only: Please apply through the Jobs Hub on Workday. Benefits: We offer a competitive benefits package, including health care and retirement savings with a match. Eligibility is based on employee type and hours worked. Benefits include the following: 403(b) Retirement Savings Plan 403(b) matching contributions Dental insurance Employee assistance program Employee discounts Flexible work schedule Flexible spending accounts Health insurance Health savings account Life insurance Paid time off Parental leave Professional development assistance Vision insurance Equal Employment Opportunity: InterVarsity Christian Fellowship/USA is both an equal opportunity employer and a faith-based religious organization. We conduct hiring without regard to race, color, ancestry, national origin, citizenship, age, sex, marital status, parental status, membership in any labor organization, political ideology, or disability of an otherwise qualified individual. The status of InterVarsity Christian Fellowship/USA as an equal opportunity employer does not prevent the organization from hiring staff based on their religious beliefs so that all staff share the same religious commitment. Pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e 1(a)) InterVarsity Christian Fellowship/USA has the right to, and does, hire only candidates who agree with InterVarsity's Statement of Agreement: Purpose and Doctrinal Basis because InterVarsity believes that each and every staff plays a vital role in advancing InterVarsity's mission and purposes.

Created: 2024-11-05