Business Development Manager

Business Development Manager (Century) Description As a Business Development Manager, you will play a pivotal role in shaping and executing customer implementation plans for key accounts, driving brand awareness, and supporting sales efforts. You will collaborate with sales teams, customers, and consumers to organize impactful brand training sessions, design creative consumer engagement activities, and manage key accounts within your territory. By building strategic relationships and targeting specific volume and distribution goals, you/'ll act as a key resource for high-profile accounts and Sales Representatives, ensuring alignment with brand objectives and market needs. This role requires deep product knowledge, including brands such as Hennessy, Smirnoff, Johnnie Walker, Captain Morgan, Ketel One, Bailey?s, Don Julio, Tanqueray, Crown Royal, Bulleit, Buchanan/'s, and C?roc, to deliver specialized services and drive growth in the Century Division market. The ideal candidate will combine a passion for business development with creativity to enhance brand visibility and customer experiences. Key Accountabilities: Customer Focus Achieve our volume and profitability goals for each brand Ensure alignment with Corporate brand strategies Design and run programs that hit brand key performance indicators (KPIs) Set and achieve KPIs (Distribution, Ads, Display, Features, etc.) Boost the number and quality of accepted innovative business proposals Stay on top of and implement best practices Use market, product, and consumer data to create brand and volume-building activities Increase accounts where we are considered a trusted advisor and integrate into the customer planning process Gain preferred supplier status (right of first refusal) Deliver on account goals and opportunities Develop tailored account solutions based on consumer insights (by chain and channel) Measure and evaluate programs, adapting to changes and needs Align trade spending with the best opportunities per chain and channel/sub-channel priority Meet and exceed customer expectations on fundamental business needs Organizational Focus Learn and apply best practices in key account management Lead the creation of annual plans for key accounts that align with brand and customer strategies and support business goals Develop preferred supplier status by participating in the account planning process Share market, brand, and consumer trends and best practices both inside and outside the category and industry Encourage sales teams to develop account-specific programs based on local consumer insights Recommend the best brand and volume mix targets for accounts Manage and allocate spending for each account, including joint spending based on account priority Oversee account performance and take corrective actions when needed Participate in strategy sessions and provide feedback on program execution and effectiveness Ensure Category Management guidelines are aligned with accounts Set and achieve KPIs (Depletions, Distribution, Ads, Displays, Features, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.) Build strong relationships with buyers for all key accounts Brand Goals Drive sales performance to meet volume growth targets for Global, National, and Local Brands On Premise Market Execution: samplings, depletions, accounts sold, menu development and placement, feature drinks/BTG, well/house pours, POS & permanent signage. Off Premise Market Execution: samplings, depletions, displays - primary/secondary, feature ads, cold box placement, POS/permanent Focus on people development through training and brand ownership Requirements Knowledge/Skills/Abilities: Experience managing complex customer relationships Strong sales, negotiation, and influencing skills ** Click MORE INFORMATION for full description**

Created: 2024-11-05