Product Marketing Lead

Lead the marketing efforts to support the product stewardship and product sustainability software solutions focused on major retailers in the U.S. and Canada. Creates the Product Marketing strategy for the product compliance and stewardship efforts including, but not limited to, the industry-leading WERCSmart® and PurView® software solutions and respective target audiences. Collaborates with respective business leaders, sales and product managers to understand the competitive landscape, business challenges and drives demand in line with business goals and strategies. Plans and oversees marketing investments, manages budget execution, and analyzes results for continuous improvement and deliverly of anuual pipeline targets. Develops the value messaging to support and drive new customer acquisition and retention strategies to deliver business growth goals. Recommend and help oversee market research as appropriate to identify new opportunities and ensure proper product targeting. Gathers and analyzes insights to influence business decisions and shape Product Marketing strategy. Works independently with guidance in only the most complex situations to craft compelling content to drive product awareness and purchase. Works independently and with respective marketing peers to work across the organization to cross promote relevant offerings with guidance in only the most complex situations. Partners with sales and seeks regular interaction with customers and prospects to foster continuous feedback loop. Contributes to business success by performing other tasks as required. Reads and follows all physical and digital security practices at UL Solutions. #LI-Hybrid #LI-KM Bachelor's degree with a minimum six years or more of related experience or demonstrated competency. Effective skills and experience in setting up and managing digital marketing campaigns. Strong Word, Excel and PowerPoint experience Understanding of critical digital and nondigital B2B channels Strong written and oral communication. Strong collaboration skills. Strong project planning and management. Strong presentation skills. Strong capabilities and experience working with senior leaders. Able to understand technical and scientific issues and to translate complex information for nonscientific audiences. What you'll experience working at UL: Mission: For UL Solutions, corporate and social responsibility isn't new. Making the world a safer, more secure and sustainable place has been our business model for the last 130 years and is deeply engrained in everything we do. People: Ask any UL Solutions employee what they love most about working here, and you'll almost always hear, "the people." Going beyond what is possible is the standard at UL Solutions. We're able to deliver the best because we employ the best. Interesting work: Every day is different for us here as we eagerly anticipate the next innovation that our customers' create. We're inspired to take on the challenge that will transform how people live, work and play. And as a global company, in many roles, you will get international experience working with colleagues around the world. Grow & achieve: We learn, work and grow together with targeted development, reward and recognition programs as well as our very own UL University that offers extensive training programs for employees at all stages, including a technical training track for applicable roles. Total Rewards: All employees at UL Solutions are eligible for bonus compensation. UL Solutions offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL Solutions contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off. UL LLC has been and will continue to be an equal opportunity employer. To assure full implementation of this equal employment policy, we will take steps to assure that: Persons are recruited, hired, assigned and promoted without regard to race, color, age, sex or gender, sexual orientation, gender identity, gender expression, transgender status, religion, creed, national origin, ethnicity, citizenship, ancestry, disability, genetic information, military or veteran status, pregnancy, marital or familial status, or any other protected category under applicable law.

Created: 2024-11-05