Consumer Insights Manager

Product Ventures is a brand strategy and design consultancy specializing in product and packaging innovation for the world's best-known brands. As the Research Division continues to grow, we have an exciting opportunity for a curious, conscientious and savvy research professional to apply their skills as a Manager on our Consumer & Market Research team. The Consumer Insights Manager (based out of Fairfield, CT- Full time in office) will lead the planning, coordination and execution of multiple research projects, managing the day-to-day research-related tasks from planning through report delivery. This role will collaborate with other market researchers (internally & externally), industrial & graphic designers, technology & commercialization teams and have direct contact with research clients throughout a given project. Desire and ability to moderate consumer research (focus groups, IDIs, and digital ethnographies) is necessary for success in this role. Responsibilities Plan, manage and facilitate qualitative and quantitative research using the appropriate tools with consideration to the project budget. This includes project management, recruiting, screener creation, discussion guide/survey development, stimuli rotation plan, field logistics. Define appropriate research objectives that are consistent with client/project objectives. Mmoderate qualitative research, including in-person ethnographies and one-on-one interviews, digital ethnographies, online bulletin boards, video diaries, focus groups & ideation sessions. Analyze & capture qualitative and quantitative research findings and provide consolidated executive summary of key learnings. Ensure design team is fully briefed on consumer learning to inform, focus and confirm design directions. Prepare and present quantitative and qualitative research findings to client team via thoughtful, clear and succinct research reports that provide actionable insights. Act independently to draft research reports. Assist the VP Consumer Research in preparation of research capabilities to prospective clients including past case studies Develop and maintain appropriate level client relationships with current and prospective research clients Seek out new and manage existing relationships with relevant research suppliers Maintain and update research contacts database for research newsletters and mailers Assist VP Consumer Research on scouting new and innovative insights solutions, remain on the cutting edge of research tools and trends emerging in the marketplace, including more cost-effective options Support VP Consumer Research by ensuring high-quality and timeliness of work product deliverables, as well as collaborating on all research marketing materials Requirements 7+ years of experience in the marketing research field, preferably with experience in CPG. A degree in the field of marketing research, marketing or social sciences. MBA a plus. Experience in executing qualitative research; some experience in quantitative preferred. Experience moderating consumer sessions with a RIVA or equivalent moderator training. Fluency in MS Office (Outlook, MS Word, MS Project, Excel, PowerPoint). Miro experience a plus. Able to present work in a articulate, enthusiastic and professional manner. Naturally inquisitive in nature, with a knack for uncovering insights and patterns. Ability to multi-task and work quickly and efficiently in a fast-paced office environment. Collaborative mindset, enjoys working on a cross-functional team. Ability and willingness to flex and complete tasks both higher and lower than the title suggests. $95,000 - $120,000 a year

Created: 2024-11-05