Brand Manager, Nivea Body Wash

Caring for skin means caring for people. It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands "” Coppertone, Aquaphor, Eucerin and NIVEA "” focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries "” making people feel comfortable in their own skin. At Beiersdorf, we care beyond skin. We care for people "” our employees, our customers, our consumers, and our communities "” and our planet. We know that diversity of thought, backgrounds, experience, and perspective enriches our culture and fosters innovation and ingenuity. We know that responsibly sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better. A welcoming workplace that offers personal and professional growth for all individuals. At Beiersdorf, you'll find: A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported Nimble teams that enjoy challenging work and the ability to make an impact A dynamic community of life-long learners that values acumen, aptitude, and the ability to learn as well as hard skills and established expertise A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive A collaborative culture that leads with care, trust, simplicity, and courage Unique benefits that consider the whole person. We understand that you have a life outside of work, and we support you with unique benefits including: Generous and flexible PTO policy Paid Parental Leave Comprehensive Wellness and Benefits program Cash Balance Plan (similar to a pension) 401k match Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues Dynamic work model - a hybrid of in-office collaboration and remote focused work days Experience, skills, and competencies that lend themselves to this role: We know that experience comes in all forms and we're not necessarily looking for individuals who can hit the ground running ("˜check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team. Summary of Role: This role will have ownership over the NIVEA Men & Women's Shower businesses in the U.S. The Brand Manager will be responsible for developing and implementing the brand strategy & marketing plans to drive profitable growth. This position reports to the Director of Marketing, NIVEA Personal Care and is located in Stamford, CT. RESPONSIBILITIES: Develop recommendations with Director for the US Shower long-term vision and strategy (Men and Women). Continuous monitoring of consumer trends and competition, and share with global and regional counterparts, to derive conclusions for a winning category strategy Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers. Translate business analysis into action plan for business. Lead cross functional teams collaboratively, with strong brand stewardship and project management (day to day business and innovation pipeline) Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline. Work closely with Supply Chain, R&D and legal on project implementation. Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners. Work closely with NIVEA Men and NIVEA HBL teams to inform cross-category strategy (innovation and execution) Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers. Ensure consistent execution across touchpoints. Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell-in stories for customers. Development of presentations showcasing business to various audiences and executive teams Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year. REQUIREMENTS: BS/BA in Science based degree and/or Marketing (MBA a plus). Minimum 4-7 years brand management/ marketing experience (consumer packaged goods preferred). Demonstrate proven track record of driving brand growth with limited investment and resources. Strong collaborator who can motivate and lead and influence cross-functional teams to drive business projects and results. Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management. Passionate individual with an entrepreneurial spirit and desire to grow the business. Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities. Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus. ADDITIONAL INFORMATION: At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture. Beiersdorf North America Company Culture Highlights Winner of Comparably's Award for Best Company Outlook 2024 Winner of Comparably's Award for Best Sales Team 2023, 2024 Winner of Comparably's Award for Best Leadership Teams 2023 Winner of Comparably's Award for Best Company Culture 2023 Winner of Comparably's Award for Best Company Compensation 2022, 2023 Winner of Comparably's Award for Happiest Employees 2022,2023 Winner of Comparably's Award for Best Company for Diversity 2022 Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably Check us out on Comparably: Having trouble applying? Go to to search our careers page. Beiersdorf is an Equal Opportunity Employer.

Created: 2024-11-05