Senior Digital Marketing Manager (HarperChristian ...

Overview The HarperChristian Resources Team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. HarperCollins Christian Publishing (HCCP) is currently seeking a Sr. Digital Marketing Manager to join the HarperChristian Resources (HCR) team. HCR's mission is to create Christian small group and Bible study resources that equip the Church and make a transformative impact in the lives of believers. The Senior Digital Marketing Manager is a strategic and tactical leader in planning and executing digital marketing programs for HCR titles across a variety of digital platforms. This position will lead the development, execution, tracking, and reporting of integrated digital marketing campaigns serving frontlist title marketers and authors as well as overseeing HarperChristian Resources backlist program. The day-to-day responsibilities of this role include developing online advertising, consumer targeting, and SEO & keyword strategy for 40-50 frontlist titles annually, developing backlist/seasonal marketing campaigns, and managing HCR's website, email, and social media strategy and tactical execution. This position will also be responsible for monitoring end-to-end execution of performance advertising campaigns to achieve KPIs"”from planning and activation to reporting and optimization"”along with weekly and monthly ROI analysis and reporting of results for each campaign and platform. This role will frequently collaborate with the other marketing team members in a coordinated approach to bring awareness to and engagement with our titles and authors. Our ideal candidate is a seasoned digital marketing leader familiar with the ever-changing digital marketing landscape. The candidate is a data-driven marketer who understands how to leverage marketing budgets, data, and content to find the right audiences and meet or exceed sales goals. This candidate is a marketing innovator who inspires trust and confidence in internal and external stakeholders, and capable of handling multiple projects all at different stages in the marketing cycle with confidence and passion. This is a hybrid position based out of either our Nashville, TN or Grand Rapids, MI offices. HarperChristian Resources is a division comprised of people who are passionate about Bible study and resourcing the Church. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That's why cover letters are  strongly preferred . Responsibilities Digital Advertising Develop, implement, and maintain cross-channel digital advertising operational processes. Collaborate with stakeholders using data to identify trends and opportunities for automated campaign activation. Develop and maintain advertising reporting dashboards to provide internal customers with campaign insights. Develop advertising strategy, manage advertising budget, achieve ROAS/ROI targets, and develop weekly analytics reporting for HCR campaigns on key platforms such as Amazon, Google, YouTube, and Meta. Develop, maintain, and report on HCR's Amazon brand ads, brand stores, and product promotions. Monitor and track progress of digital ad campaigns and make real-time adjustments. Measure success, trends, and ROI of marketing initiatives. Manage fiscal year digital marketing budget for assigned projects. Perform research to identify advertising platforms and/or advertising technology that may be useful to the business. Brand Engagement Maintain HCR's website and curate content to increase domain authority, site traffic, email capture, time on site, conversions, referral sales, and backlinks. Manage HCR's email list and curate content to increase list size, opens, clicks, and conversions. Build, test, schedule, analyze, and report on results for weekly email sends. Curate HCR's Meta content, optimize content for engagement, and grow follower count. Consult on best practices for HCR's YouTube channel, optimizing for views and subscriber growth. Proactively participate in weekly brand marketing meetings. Collaborate with Audio team and key Retail sales reps to develop channel-specific strategies to increase HCR reach and sales in retail channels.  Team Support Develop weekly and on-demand reports on ad performance, advertising spend, and KPIs for website, email, YouTube, and social media. Lead ongoing development and implementation of processes to assist Marketing teams with planning and managing cross-channel digital advertising campaigns for frontlist products. Oversee management of metadata projects (SEO & keyword strategy) with Editorial team. Collaborate with HCCP Direct-to-Consumer brands ChurchSource, FaithGateway, and Study Gateway on shared initiatives like Shopping ads, catalogs, emails, promotions, affiliates, and referral sales. Qualifications Work Experience/Knowledge: 6+ years in a marketing or related role Google Certification in Search, Display, Video, and/or Shopping ads Meta advertising Amazon advertising experience a plus Email management software Website content management and basic HTML skills Social media management software Project management software Microsoft Office products including Excel and PowerPoint Basic design capabilities in Canva Education: Bachelor's in Marketing or related field Industry Knowledge: Required: Knowledgeable in digital advertising & analytics best practices. Understanding of brand management, and audience development. Preferred: Experience in client-service role. Familiarity with book publishing. Understanding of the church leadership world, pastor and church leader felt needs and mindset. Skills: Analytical and metrics-based decision-making Visual data representation to make complicated/detailed data sets visually simple and easy to understand to a non-technical audience Ability to translate data and trends into actionable strategies and improved business outcomes Ability to develop testing methodologies and adjust strategy based on test results Strong organizational and time management skills. High attention to detail. Proven ability to develop and maintain strong professional relationships and collaborate. Experience managing multiple, competing priorities, duties and projects. Good written and verbal communication skills. HarperCollins Christian Publishing is an Equal Opportunity Employer.

Created: 2024-11-05