Content Writer

As the Content Marketing Contractor, you will be responsible for writing, editing, and being a pivotal team member of the content marketing and in turn the Corporate Marketing team under the supervision of the Director of Global Content Marketing. As a content marketing professional, you will take advantage of Generative AI technologies where possible. You will work closely with various teams, including demand, design, product, and our Tier 1 global regions within EMEA and ANZ, to create compelling and relevant content that resonates with our target audience and aligns with our brand voice. This role requires creativity, strategic thinking, project management of your own assets, and a deep understanding of content marketing best practices and SEO. What youll do: Content Creation and Execution: Collaborate with the Corporate Marketing team to develop and execute content that aligns with business objectives and brand positioning. Be the engine that helps to drive and also creates high-quality content, including blog posts, articles, social media posts, email campaigns, videos, infographics, and more. Ensure all content is consistent with the brand's tone, style, and messaging guidelines. Partner with our EMEA and ANZ leads within our localisation workflow to identify, prioritize, and ensure timely, quality localisation of key assets. Stay on top of industry trends in order to position our content above and beyond our competitors. Be an expert or have a keen desire to learn and utilize ChatGPT and other Gen AI tools for planning and creation SEO and Keyword Optimization: Work closely with our SEO team to implement SEO best practices to enhance content visibility and search engine rankings. Optimize content for relevant keywords to continually improve organic traffic and website performance. Content Distribution and Promotion: Collaborate with the demand and social media teams/resources to amplify content through various channels. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . Required Skills & Experience Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent of 4-5 years of experience. Proven work experience as a Content Marketing Manager or a similar role. Strong understanding of content marketing principles, SEO, Generative AI, and digital marketing trends. Excellent written and verbal communication skills, with an eye for detail and proficiency in grammar and punctuation. Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment. Experience with content management systems (CMS), marketing automation tools, and analytics platforms. Creative mindset with a data-driven approach to decision-making. Nice to Have Skills & Experience Knowledge and experience in B2B or sales enablement marketing. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.

Created: 2024-11-05