Communications Director

Job Summary: The communications director reports to the Associate Dean for Advancement and Administration at the UW-Madison School of Veterinary Medicine and is responsible for leading the school's communications and marketing efforts in support of its mission and strategic priorities. This includes the school's teaching hospital, UW Veterinary Care. Their responsibilities include managing messaging, strategy and content for print and digital communications as well as media and public relations efforts. The director manages the marketing and communications team, currently 3 FTE, and is a member of and works in collaboration with the school's advancement team. Responsibilities: Directs communications strategic planning, and execution. Provides approval and guidance for communications including staffing and budgetary planning in support of communication goals. 50% Develops, implements, and monitors strategic communication initiatives for designated audiences and internal stakeholders to maximize engagement and strengthen collaboration efforts 25% Identifies, establishes, and directs media relationships and partnerships with internal and external sources 5% Identifies, proposes, and implements new or revived operational policies and procedures 10% Audits and directs day-to-day operational plans to align with strategic initiatives and to meet established objectives 10% Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees Tasks: Establish messaging strategy, including content and delivery channels, for the school's targeted audiences in support of the school's strategic priorities. Lead the creation of compelling storytelling content that includes photos, graphics, audio, and video. Direct the school's media relations strategy, including press releases. Oversee the creation of communications in support of school fundraising and related initiatives. Support marketing strategy development and implementation for UW Veterinary Care. Oversee the management of the school's websites and social media channels. Define and ensure consistent brand identity across the organization. Regularly evaluate the effectiveness of the school's messaging strategy and refine as needed. Assist school leadership with public statements and crisis communication. Institutional Statement on Diversity: Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion Education: Required Bachelor's Degree. Preferred field of study in communications, journalism, public relations, English or related field. Qualifications: Minimum of 7 years of professional experience in strategic communications, including the development and implementation of marketing and communication strategies in support of organizational objectives is required. - Demonstrated knowledge of and/or experience with effective and strategic use of multiple communication channels and platforms, including digital, print, video, paid and earned media, social media, etc. - Experience in tracking, interpreting, and applying analytical data to inform communications planning. - Experience leading teams is required, with supervisory experience preferred. - Excellent interpersonal and oral/written communications skills are required, including editing. - Demonstrated experience navigating navigating complex subject matter. - Ability to build strong, collaborative relationships with internal and external stakeholders. - Ability to work in a fast paced environment with multiple priorities and audiences. - Experience in higher education, veterinary medicine, and/or health research fields is preferred. Work Type: Full Time: 100% This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. Appointment Type, Duration: Ongoing/Renewable Salary: Minimum $95,824 ANNUAL (12 months) Depending on Qualifications Additional Information: SVM Overview: The nationally-ranked UW School of Veterinary Medicine provides outstanding programs in veterinary medical education, research, clinical practice, and service that enhance the health and welfare of both animals and people and contribute to the economic well-being of the state of Wisconsin. Opened in 1983, the school quickly earned a reputation as one of the leading schools of veterinary medicine in America. The school houses a veterinary medical teaching hospital, UW Veterinary Care; cutting-edge technology; and high-quality lab and classroom spaces for teaching and research. Faculty and staff in the school's four academic departments train students in a four-year program leading to the Doctor of Veterinary Medicine (DVM) degree. The school also provides graduate research training in core areas of animal and human health through its Comparative Biomedical Sciences Graduate Program. How to Apply: To apply for this position, please upload a cover letter describing your relevant experience and qualifications, a current CV or resume, and a document listing the contact information for 3 professional references. References will not be contacted unless you are finalist. Contact: Nancy Parkinson Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information. Official Title: Communications Director(CM002) Department(s): A87-SCHOOL OF VET MEDICINE/ADMIN-EXTERNAL COMMUN Employment Class: Limited Job Number: LI The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, click here If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: Employment may require a criminal background check. It may also require you and your references to answer questions regarding sexual violence and sexual harassment. The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7). The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

Created: 2024-11-05