Marketing & Campaign Manager

At Trane Technologies TM and through our businesses including Trane ® and Thermo King ® , we create innovative climate solutions for buildings, homes, and transportation that challenge what's possible for a sustainable world. We're a team that dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift others and enable our people to thrive at work and at home. We boldly go. What's in it for you: Be a part of our mission! As a world leader in creating comfortable, sustainable, and efficient environments, it's our responsibility to put the planet first. For us at Trane Technologies, sustainability is not just how we do business"”it is our business. Do you dare to look at the world's challenges and see impactful possibilities? Do you want to contribute to making a better future? If the answer is yes, we invite you to consider joining us in boldly challenging what's possible for a sustainable world. Thrive at work and at home: Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives - WE DARE TO CARE! Family building benefits include fertility coverage and adoption/surrogacy assistance. 401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution. Paid time off, including in support of volunteer and parental leave needs. Educational and training opportunities through company programs along with tuition assistance and student debt support. Learn more about our benefits here ( ! Where is the work: This position has been designated as a Hybrid work schedule with work performed onsite 3 days each week from one of our main locations, Davidson NC, Tyler TX, La Crosse, WI. Job Summary： We are seeking an enthusiastic and strategic Marketing & Campaign Manager for the Residential HVAC Business Unit. This role will lead our influencer program, coordinate paid and earned media initiatives, and support campaign management across the business. The ideal candidate will excel in storytelling, effective communication, and collaboration with agencies, cross-functional Public Relations (PR) teams, and Centers of Excellence (COE) partners. This role will play a crucial part in enhancing our brand visibility and driving engagement across various platforms. What you will do: Directly oversee influencer marketing programs, ensuring their effectiveness and alignment with PR strategies. Track and analyze PR-related analytics and develop comprehensive post-campaign reports showcasing the tangible success of partnerships, influencer collaborations, campaigns, events, and other PR activities. Collaborate with internal PR representatives and external agency partners to ensure cohesive and effective communication efforts across the company. Support the overarching PR strategies that integrates paid and earned media to enhance brand visibility and reputation. Create, edit, and support content for paid opportunities such as bylined articles, speaking opportunities, etc. Work with the Marketing Strategy Campaign Manager, RHVAC and COE partners on campaign management Support the business as needed on special projects, initiatives, programs and partnerships Ability to coordinate with agency partners to articulate business goals throughout the PR programs. Exceptional skills in crafting and conveying compelling narratives that resonate with diverse audiences and articulate the goals of the Residential HVAC brands for B2C audiences. Knowledge in influencer management to amplify brand presence and engagement. Proficiency in analyzing performance metrics and adjusting strategies to optimize results. Understanding in planning, executing and optimizing marketing campaigns. Desire to help build the public relations function, continuously seeking improvement in existing processes and procedures. What you will bring: Bachelor's degree in Communications, Marketing, Public Relations or a related field. Minimum of 5+ years of experience in communications, public relations or marketing, preferably within the HVAC or related industry. Prior experience collaborating with PR agencies is preferred but not required Strong relationship building skills with the ability to collaborate across a diverse group of stakeholders Results-oriented and self-driven, with strong organizational skills and ability to meet strict deadlines Excellent attention to detail, and project management skills with ability to supervise multiple projects Compensation: Base Pay Range: $78,000-103,000 Disclaimer: This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed. Equal Employment Opportunity: We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.

Created: 2024-11-05