Marketing Communications Specialist Officer

Reference #: If you have a passion for creating advertising and promotions and a keen eye for copywriting, come join our Marketing team! As a Marketing Communications Project Officer you will assist in the communications and project management for the Marketing department's retail and business programs in all markets, contributing to Dollar Bank's branding and goals. You will work closely with product management to develop and implement the creative elements for scheduled advertising and promotions. Project management will include coordinating all aspects of promotion, both traditional and digital. You will also interact with other bank departments, external organizations, vendors, and creative and media suppliers. Principal Activities and Duties: *Oversee all aspects of assigned projects requested by product management, bank branches, digital banking, etc., ensuring timely development of projects including research, copywriting, internal client review, legal approval, production, distribution, monitoring of employee use and customer response. *Maintain supportive relationships with all departments and branches to help define marketing needs and recommend appropriate marketing/promotional channels to achieve departmental/product goals within budget. *Communicate regularly with project requestors on the status of all projects, as well as the Vice President of Communications and Chief Marketing Officer. *Assist in website development, testing and maintenance of marketing related items. *Work collaboratively with and provide clear direction for outside marketing agencies and vendors, ensuring that campaigns are executed according to the approved strategy, within budget and on time. *Collaborate with in-house graphic design team with the development of projects to produce compelling marketing/promotional materials (e.g., direct mail, email, online, collateral material and in-branch merchandising). *Assist with social media initiatives to develop relevant promotional and financial education content for all Dollar Bank platforms. Additionally, monitor and respond to commentary as needed, and keep abreast of trends in social media. *Assist with local listing management, including Google Posts and monitoring of Google Reviews. *Keep abreast of current financial and banking legal compliance issues for all asset and liability products and well as Bank regulations. *All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing, and monitoring the risk they encounter daily as required by Dollar Bank's risk management program. Compliance with regulatory laws and company procedures is a required component of all position descriptions. *All other duties as assigned. Qualifications: *Bachelor's degree required. Will consider commensurate professional experience in lieu of education. *Five years of experience in marketing/communications required. Financial background preferred. *Proficient in Microsoft Office and able to utilize web-based tools. *Creative, resourceful, highly detailed, results-driven professional with strong professional initiative. *Strong analytical and project planning skills. *Effective interpersonal skills to collaborate with and motivate others to meet organizational goals. *Strong customer service-orientation. *Excellent written and verbal communication skills *Exceptional copywriting skills with the ability to adapt writing style to the audience and medium. *Knowledge of social media platforms and website content management systems preferred. *Thorough understanding of marketing principles. *General knowledge of traditional media, direct mail, event promotion, print production, multi-media production, layout, and design.

Created: 2024-11-05