Sr. Product Marketing Manager, Generative AI Sear

Elastic is a free and open search company that powers enterprise search, observability, and security solutions built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real-time and at scale. Thousands of organizations worldwide, including Barclays, Cisco, eBay, Fairfax, ING, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, with Elasticians around the globe. Learn more at . We are a group of creative technologists who live at the intersection of engineering and storytelling. From producing a video tutorial to composing a sophisticated demo, we love crafting narratives that connect the what, how, and why of our product stack in an authentic and engaging way! Whether it's a minor release or a new product launch, we drive the go-to-market strategy - from defining the core message to getting the company enabled and aligned on it. Sound like a fit? If so, please apply! We're looking to add a new node to our cluster, focusing on driving core messaging and go-to-market (GTM) programs for Search. This PMM will be responsible for all aspects of product marketing for the generative AI use case, including market segmentation, messaging and positioning, content creation, campaign support, and field enablement. You will work closely with Elastic product managers, sales, and partners across marketing to align and communicate Elastic's vision across markets, users, prospects, customers, and partners, generating awareness, demand, and market leadership for Elastic in the Search segment.Responsibilities Identifies market opportunities, gaps, and narratives around generative AI trends and core technology innovations. Helps carry out company and solution-wide product launches - from planning initiatives to tracking progress and measuring results. Understands the process and research required to develop outcome-based and use case-based messaging and content that aligns to our corporate messaging, by persona and in support of our search solution and industries teams. Brings leadership and collaboration skills, interfaces effectively with Product, Sales, and Marketing. Deeply understands target personas and segments, how customers buy and users adopt our products with generative AI, and the value they derive from them. Develops messaging for multiple audiences, including developers, IT, and business decision-makers, that can be adapted across various channels, social, web, events, etc. Clearly articulates Elastic's position and differentiation in the market. Crafts curated, compelling content and delivers sales enablement. Represents the company at conferences, community, and customer events and other demand gen opportunities.What You Will Bring Familiarity with Elastic technology is a bonus. We would love to hear from you if you have: Experience leading outbound product initiatives focused on new, groundbreaking technology and/or enterprise customers with complex requirements. Experience in product marketing collaboration with other functions across marketing, sales, and partner organizations. Creative energy, and out of the box thinking, someone who has a track record of generating customer-centric campaigns that impact the company's bottom-line. An execution-oriented approach. Comfortable balancing multiple priorities with a performance history of staying organized. Excellent written and verbal communication and presentation skills. Experience with public speaking. Technically savvy with regards to target personas, our products, solutions, industries we play in or capable of learning very quickly. Comfortable working in a very cross functional role with a highly distributed team. One or more domain-relevant experiences is a pl

Created: 2024-11-05