Marketing Manager

JOB SUMMARY: Bennington is the market leading pontoon boat manufacturer and a wholly owned subsidiary of Polaris Industries, a Fortune 500 company. We pride ourselves on delivering a boating experience that's second to none through our emphasis on innovation, design, product quality, and relentless focus on customer satisfaction. Our team members live that passion every day and have fueled our growth across 6 buildings in Elkhart, IN. The Marketing Manager will develop and manage the execution of the Bennington's marketing plans to build brand awareness and preference, and drive lead generation activities for the brand. This role will manage the weekly output of a team of direct reports, as well as work collaboratively with internal stakeholders to exceed sales goals and gain market share. The Manager demonstrates strong leadership, effective management of internal and external teams, as well as key agencies and vendors, dealers, and end users. ESSENTIAL DUTIES & RESPONSIBILITIES: Develop annual marketing plan that positions the business to meet annual budget commitments Deliver forecast growth in leads and web sessions in partnership with digital agency Lead project management of campaigns - Improve workflow management (Monday/Adobe Workfront) Leverage analytics to optimize spend and ROI and minimize cost per session/lead Vendor/agency procurement and management Responsible for Bennington SEO efforts Responsible for managing ad hoc requests from internal and external stakeholders Write motivating copy and video scripts, publish accurate communication to internal and external stakeholders Responsible for managing agency relationships with digital ad agency, Content/Talent providers and PR firms. Produce motivating and engaging content, including video and photography across web, YouTube, and social channels Planning and management of video and photo shoots Oversee development of brochures, digital and print ads, point of purchase materials, etc. Lead Constant Contact communication to dealer channel Requirements • Strong creative and design skills • Ability to manage multiple projects from concept to completion • Ability to manage teams of people, information and tight deadlines to accomplish aggressive goals • Ability to prioritize projects • Outstanding attention to detail • Strong written and communication skills • Ability to work well as part of a team • Excellent organizational skills • Knowledge of basic web design • Fluency with the web and measuring/updating websites • Excellent analytical skills and ability to comprehend and manipulate large quantities of data • Expertise in use of spreadsheets and other software designed to organize data • Ability to work in high stress environment. • Ability to problem solve • Bachelor's Degree in related field and minimum of 5-7 years relevant experience Other Skills/Abilities • Proficient knowledge of Macintosh computer and design software including Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe InDesign, and QuarkXPress • Strong knowledge of Microsoft Office software and ability to create and maintain databases • Expertise in Microsoft Excel • Understanding of Statistical Surveys Data Cube a plus PPE Requirements • None Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled

Created: 2024-11-05