Manager, CRM & Email Platform Operations

Welcome to Warner Bros. Discovery... the stuff dreams are made of. Who We Are... When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next... From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Your New Role ... We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. CNN is looking for a CRM and Email Platform Manager to join our Revenue and Growth product team.  As our CRM and Email Platform Manager you will be responsible for executing of CNN's CRM campaigns across e-mail, push, in-app and push channels and for supporting our newsletter initiatives.  You will work closely with our partners in marketing, engineering, product design and analytics to implement CRM campaigns (especially via e-mail) that drive customer acquisition and engagement throughout the user journey , and will work closely with our editorial teams to drive engagement across our newsletter portfolio. The growth of CNN's digital business is a core element of WBD's long-term strategy, and you will be part of the team that is driving this digital audience, engagement and revenue growth. The ideal candidate has extensive hands-on experience creating, executing and optimizing CRM campaigns and editorial newsletters, push and in-app channels, and has a solid understanding of direct-to-consumer subscription businesses. If you are detail-oriented, thrive in a collaborative environment, are data-driven, and work with sense of urgency - then this is a great role for you. Your Role Accountabilities ... Serve as operational expert for CNN's CRM campaigns, including owning end to end QA and execution of e-mail, web and push acquisition, onboarding, transactional and engagement campaigns Responsible for providing weekly, monthly and ad hoc reporting on campaign performance, and using data to help identify opportunities to optimize our newsletters and CRM campaigns Help plan and execute experiments across e-mail, push and in-app channels (format, frequency, copy, etc.) to improve engagement across CRM campaigns and newsletters Maintain the performance and health of the email, push, and in-app channels with regard to data reliability, audience segmentation, list hygiene, API libraries and deliverability. Work with design and copywriting teams to ensuring all campaigns have necessary design and copy elements messaging material.  Make ongoing recommendations on how to better leverage channel capabilities and marketing technology tools to improve performance of CRM and newsletter initiatives .  Qualifications & Experience...   5+ years of experience implementing and managing CRM campaigns; direct to consumer subscription, e-commerce or newsletter experience preferred Excellent understanding of email best practices and hands-on experience creating and managing campaigns with ESPs Experience with push and in-app platforms, marketing technology tools (segmentation, CDPs, customer journey orchestration) with a strong understanding of best practices to leveraging platforms and tools to improve campaign performance Knowledge of general UX design, web pixel/tagging structures and HTML. Strong working knowledge with analytics and business Intelligence tools like Adobe Analytics, Looker, Tableau, or Domo Extremely organized and detailed oriented Highly analytical, comfortable working with data, setting up models and dashboards BA/BS degree (or higher) How We Get Things Done... This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find /guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $93,800.00 - $174,200.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Created: 2024-11-05