Marketing Coordinator, Social Media & Influencer

About Educational Insights: We are on a mission to bring learning to life! For 60 years, our team of teachers, scientists, artists, coders, and kids-at-heart has created award-winning toys and games designed to spark creativity, ignite curiosity, and provide opportunities for kiddos to discover their unique passions. Our team motto is, "Where work is play." We love to laugh and delight in testing out new games. Our love of play transfers into the toys and games we create, where we aim to build confidence, celebrate diversity, and ignite the spark in every child. We pride ourselves on being committed to our employee's personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer opportunities for training and development by Harvard and UCLA professors as well as in-demand, motivating external speakers. We are looking for professionals who are truly just kids at heart! We hope you'll come join our award-winning team today! Team & Position Description: We are currently seeking a Social & Influencer Marketing Coordinator to join our marketing team! This is a great opportunity to play a key role in a close-knit, agile and fun team where you can pursue exciting and disruptive opportunities to help drive brand growth. What you'll do day to day: Expand the reach and visibility of the brand by conceptualizing, creating, and producing engaging content for various social media channels, ensuring it resonates with the target audience and outlined strategy. Maintain high-quality content and a consistent posting schedule to keep people engaged and reach broader audiences. Develop a strong working relationship with social media content creators. This involves providing guidance, feedback and assets to ensure that the team produces high-quality content that aligns with the brand's vision and goals. Successfully plan and execute social media campaigns that further brand strategy. This includes collaborating with marketing team to create social assets that support brand and digital campaigns, ensuring a cohesive and integrated approach. Oversee the end-to-end video production process, from ideation to post-production, ensuring projects are completed on time and within budget. Analyze data and insights to optimize content for maximum reach, engagement, and conversion across social media platforms. Develop and maintain content calendars for various marketing channels inclusive of social media, e-mail marketing, website, and retailer activity Stay up-to-date with industry trends and emerging technologies to bring fresh ideas and creative approaches to social content production. Manage social media budgets, equipment, and external vendors as needed. Support PR program by participating in weekly agency calls and tasks, attending industry events and demonstrating products for press and media. Support the development and execution of marketing communications including seasonal marketing campaigns, quarterly newsletters and website communications. Ensure all social content complies with relevant copyright and legal guidelines, including music licensing and talent releases. All other duties as assigned What we're looking for (Key Performance Objectives): Consistently post high-quality, creative content across platforms at least 3 times a week to maintain engagement and grow brand awareness Maintain current influencer relationships and source new collaborators that align with brand strategy and growth goals in the first 6 months Analyze data and insights to optimize content for maximum reach on a monthly basis Bring fresh ideas for content to the team weekly by staying on top of trends in social media Requirements/Ideal Attributes: 1+ years of experience managing content for a consumer-facing brand on social media Experience shooting and creating compelling and effective content across digital platforms Proven ability to craft stories that capture attention and drive engagement Bachelor's degree in Marketing or Similar Field Proficiency in Word, Excel, PowerPoint and social media management tools Excellent communication skills and strong written and verbal communication skills We are a drug-free workplace and an EEO employer. Please note : This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time. Salary Range: up to $68,640 - Actual compensation may vary due to other factors such as: years of experience, skill set or location. #EducationalInsights #LI-hybrid

Created: 2024-11-05