Digital Development Manager

Job Details Level Management Job Location Roxbury Headquarters - Roxbury, MA Position Type Full Time Education Level 4 Year Degree Salary Range $80,000.00 - $90,000.00 Salary Job Shift Day Job Category Marketing Description Title/Position: Digital Development Manager Location: Roxbury, MA Reports to: Chief of Advancement and Community Partnerships Supervises: N/A Status, FLSA Class: Full-Time, Exempt Date Revised: June 2024 About us Horizons for Homeless Children (Horizons) is a local non-profit dedicated to improving the lives of young homeless children in Massachusetts and helping their families succeed by providing high-quality early education, opportunities for play, and comprehensive family support services. Our staff is a dedicated, diverse, and playful group, ranging from 100 to 120 folks. At Horizons, each team member is an important part of our mission. Title: DIGITAL DEVELOPMENT MANAGER The Digital Development Manager will create and implement compelling donor-first digital marketing campaigns that engage audiences locally with the potential to scale nationally. They will use their experience reaching audiences across digital channels, building personalized audience journeys, connecting strategic vision to practical initiatives, and turning analytics into marketing plans to accelerate the growth of Horizons' digital program and raise revenue through online channels. The Digital Development Manager is accountable for the success of all revenue-generating digital channels, including email, web, and advertising. They are a creative self-starter, able to set the vision and map out a realistic plan to get there. This is an opportunity to enter the organization at an exciting time and to make a real impact on the lives of children and families experiencing homelessness. RESPONSIBILITIES: Design and implement digital marketing campaigns that reach new audiences, raise revenue, and inspire long-term support for the mission. Establish KPIs for a healthy digital fundraising program based on industry expertise and research. Measure ongoing performance and present insights and recommendations regularly to senior leaders Implement UTM tracking, Facebook pixels, Hubspot tracking codes and other relevant technologies for ongoing measurement and analysis of marketing efforts. Seize on strategic opportunities to align with Marketing and other key areas and channels within Development (direct mail, Events, Corporate & Foundations) and present a cohesive, audience-first approach to donor communication. Develop a quarterly goal and report progress to senior leadership. Oversee end-to-end optimization of paid media platforms (social, display, video) from directing investments to setting up campaigns, monitoring performance, and drawing insights that support organizational priorities. Proficiency with Google Ads is required. Build automated email journeys, list segmentation approaches, and A/B tests in eCRM (Hubspot) that translate marketing personas into effective donor communications touchpoints. Make recommendations and oversee the work of vendors and internal staff to perform website changes to improve the quality of site traffic and optimize conversion paths. Work independently to stay abreast of best practices, trends, and innovations in nonprofit marketing and fundraising. Where and when you'll work This is a 40-hour, full-time position that's exempt from overtime. You can expect to work onsite at our Roxbury, MA location Monday through Friday. There will be occasional evening or weekend events with advanced planning and notice. Our beautiful new [in 2021] space is located: Edgerley Family Horizons Center at 1785 Columbus Ave, Roxbury, MA. Starting salary range, compensation, and benefits $80,000 - $90,000 is the starting salary range for our manager-level roles with a 4% premium uplift for Bilingual English/Spanish. Your starting salary will fall within that range depending on your competencies, experience, and skillset. Your total compensation package includes the following benefits: Health coverage options designed to be as comprehensive and affordable for you as possible, with Horizons covering between 70-75% of premiums (a value that ranges from an additional $8,000 - 20,000 per year based on your enrollment choices). While you have a choice between an HMO and PPO plan for medical coverage, most employees pay $86 for individual, $172 for 2-person, or $270 for family coverage per bi-weekly paycheck and never pay more than $300 for individual or $600 for 2-person/family toward deductibles. Paid leave coverage is offered through Massachusetts' Paid Family and Medical Leave. Horizons covers both medical and family contributions at 60% (100% for employees who earn less than $50,000 annually) with up to 26 weeks of paid leave available based on eligibility and approval. Horizons' additionally offers 1 week for paid parental leave for welcoming a child into your family through birth, foster, or adoption, that often covers the waiting period for PFML to begin. Visit The Benefits of Working at Horizons for more details on the rest of our benefits package Diversity, equity, inclusion, and belonging We recognize the value of looking within to ensure our policies, practices, and culture are aligned with Horizons' vision. Creating a more equitable world has always been at the center of Horizons' mission, but in the last several years we've recommitted to the role Horizons plays in rectifying some of the problems we see and wish to address. Visit our DEI page to learn more about what that looks like at Horizons. For more information about Horizons, please visit Qualifications QUALIFICATIONS: 5-7+ years of digital marketing and/or direct response experience in a nonprofit environment. 1-2 years of people management experience and demonstrated skills developing staff. Proficiency with digital advertising platforms for display, video, and social, including 2-4 years of experience managing the ad buying process for a nonprofit. Bonus if you have experience setting up Google Grants as part of a multi-channel marketing program. Strong understanding of CRMs, eCRMS, and the technology that enables fundraising. Demonstrated success managing the overall performance of email campaigns, building automated drip messages, and setting up A/B tests. (Hubspot experience reqired). Strong data analysis skills, including the ability to translate concepts for internal audiences and manage a digital fundraising program to meet goals. Adept at working collaboratively and cross-functionally with other departments, vendors, and consultants to sort priorities and achieve results. Comfort with taking the lead as necessary to drive plans forward and achieve programmatic goals.

Created: 2024-11-05