Marketing Analyst - Lipton
PepsiCo - sharon, MA
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Overview: Work for a global FMCG company with some of the worlds most trusted and iconic brands. Be part of an exciting business where employees are recognized and career growth is supported. To continue our success, we currently have an exciting opportunity for a Business & Marketing Analyst. As the Business & Marketing Analyst you will support the ANZ Business & Franchise Director, as well as Lipton and T2 Marketing Managers, to drive the Ready to Drink Tea growth agenda. Key Responsibilities: Support on strategic planning (short & long term) including strategy refresh, jointly developing strategic long-term and annual business plans with local bottler (Asahi) Support delivery of select Marketing Projects, in collaboration with PLI and Asahi marketing teams Lead PLI Monthly Business Review (MBR) process incl. sales & forecast tracking, category analysis and present to regional & global teams Partner with Asahi on category growth initiatives (i.e. pack and channel strategies), leveraging local and global insights to create meaningful and compelling category, customer and consumer stories Support in day-to-day workings with AU & NZ bottler (Asahi and Better Drinks Co) and Pepsi Lipton team About you: Tertiary qualification in Business / Commerce or equivalent Customer &/or category management Entry level FMCG sales management with Woolworths or Coles &/or Away from Home channel Experience managing marketing projects and timelines Strong commercial understanding experience in delivering sales targets Key team player small ANZ Pepsi Lipton team within broader ANZ PepsiCo beverages & global Pepsi Lipton teams able to work within a small and nimble team that is part of broader ANZ and global team Experience translating strategies into plans that can be effectively executed Future focused - looks ahead and uses broad range of category and consumer knowledge to reasonably anticipate business opportunities and obstacles Holistic business understanding including P&L A blend of some of the following experience: category/sales/finance/marketing Experience developing effective and sustainable long-term strategy Beverages & working with bottler / 3rd parties About us: PEPSI LIPTON BACKGROUND Pepsi Lipton is a global joint venture organization created between PepsiCo and Unilever. Its a ~$3.3 billion business and one of the big 3 iced Tea companies in the world. Its the market leader within North America and Europe, but has a presence in over 50 markets across the globe. Tea RTD remains a massive growth opportunity globally, still only accounting for >5% of the LRB market and yet offering distinctive and on-trend tasty refreshment experiences. Building on teas inherent goodness Pepsi Lipton leads for greater environmental wellbeing via an ambitious net zero goal, enhances mental wellbeing through it brand purposes, and improves physical wellbeing though significantly healthier products. As an autonomous company in its own right, the joint venture has its own board of directors (50% UL and 50% PEP) and global leadership team. With an exciting blend of Unilever and PepsiCo employees its variety of countries, portfolios, capabilities, and bottlers makes this a very exciting place to work! We have 5 regional organizations operating across North America; Europe; Latin America; AMESA & APAC where we are constantly breaking new ground with launches into white spaces (portfolio, channel and geographic). Whilst we have the backing and support of our two parent companies our autonomous set up, tight focus and speed-boat mindset gives us real agility. Our roles are broad, our responsibilities big and our experiences even bigger! We have high visibility and great exposure to senior leadership and to talented colleagues all over the world. It means we need to be impactful, smart influencersand it means that we get involved in the end-to-end business and connected across geographies in a way thats just not possible at our parent companies. So, if you want to really challenge yourself, accelerate your skills and experience a whole new way of working without leaving your parent company, this could be the perfect place to take your career to the next level. Interested? Know someone who might be? This is a great opportunity to join the ANZ team. Hiring process: Submit your application Interview(s) and skills evaluation Online Assessment process Background checks At PepsiCo, we believe what makes you unique, makes us better. We embrace equal opportunities for all employees. We believe that our people are our best asset and understand the importance of bringing different perspectives, different lenses and different experiences to our workplace. We are committed to building and supporting an inclusive workforce that truly reflects the global communities we operate within. We encourage women, people with a disability, Aboriginal and Torres Strait Islander, LGBTQI+ and people from culturally and linguistically diverse backgrounds to apply. In applying for this position, you consent to your personal information being provided to PepsiCo for use in accordance with PepsiCos Privacy Policy which can be found at the bottom of the page on PepsiCos website Responsibilities: - Qualifications: -
Created: 2024-11-04