Director of Marketing

Join our Team at Premier Orthopaedics! Title : Director of Marketing Location : Newtown Square, King of Prussia, PA Schedule : Full-time. Hybrid, Day shift. About Us: Premier is a leading orthopedic practice committed to diagnosing and treating a wide range of orthopedic injuries and conditions. We operate in over 50 locations and have more than 70 physicians dedicated to providing exceptional care across the Greater Philadelphia area. With a team of nearly 1,000 employees, we thrive in a supportive environment that prioritizes collaboration and patient satisfaction. What We Offer: Comprehensive Benefits: Enjoy medical, vision, and dental plans, 100% employer-paid life insurance, and a generous 401(k) match. Work-Life Balance: Generous paid sick and vacation time, plus 7 paid holidays each year. Flexible Work Hours : Embrace a hybrid work schedule that supports your lifestyle. Career Growth: Excellent opportunities for professional development and advancement. Employee Rewards : Participate in our employee referral reward program and celebrate your contributions. ESSENTIAL FUNCTIONS Design, implement and facilitate annual marketing plan for the organization including the marketing budget, and ensure adherence to budgets over time Develop and conduct market opportunity analysis including environmental, competitor, customer, industry & dynamic and strategic change Manage internal and external brand awareness, including print and online materials Manage external vendors and vendor relationships which may assist in marketing efforts Develop business case deliverables for executive-level presentations to achieve buy-in for strategic recommendations Be a dynamic presenter who can tailor to meet needs of a particular audience, including executive leadership, external partners, and physicians Develop, measure and report on key success metrics for the marketing initiatives, holding team accountable to KPI as appropriate Communicate strategies, establish policy guidelines, and effectively build relationships with partners Identify resources that maximize internal and external communications Oversight of strategy for patient growth in partnership with Operations Ensure adherence to brand guidelines and brand integrity REQUIREMENTS Bachelor's Degree in marketing, business development, communications, business or related field Minimum of three years' experience in a manager or director role within healthcare communication and/or a marketing environment. Knowledge of the healthcare field (required) and orthopedics (preferred) Knowledge of medical terminology and insurance standards preferred Knowledge of dynamics and best practices for improving patient acquisition Knowledge of Google Analytics, Google Ads and social media advertising platforms, with an eye for design Knowledge and experience in the design and execution of marketing, communications, and public relations activities

Created: 2024-11-04