Tech Product Manager- Member Acquisition

T Product Manager - Product Manager for Member Acquisition Who You Are: Experienced in product management within complex omni-channel retail environments. Strong understanding of driving member acquisition strategies in a Digital e-commerce landscape. Skilled in connecting cross-channel marketing tactics to drive member acquisition. Proficient with marketing automation platforms, customer data platforms (CDP) and CRM systems. Experienced with acquisition tactics using 1st party and 2nd party data sources. Effective at prioritizing features and managing stakeholders. Role Overview: Establish and execute the strategy for Member Acquisition initiatives. Align acquisition product portfolio with technology and marketing strategies using data-driven decisions. Focus on optimizing member acquisition journeys, targeting tactics, and conversion efficiency to boost new member growth and revenue. Foster relationships across the company within cross-functional teams to enhance member acquisition capabilities. Key Responsibilities: Partner with Marketing and Digital teams to align technology with strategic Member acquisition goals. Advocate for potential Member needs across IT products and services. Use data insights from our Enterprise Data Warehouse and CDP to identify opportunities for effective targeting and decision making. Analyze current processes and technology to find improvement areas in the acquisition funnel. Create strategic roadmaps and manage product backlogs for acquisition initiatives. Lead development, deployment, and optimization of acquisition products and services. Define and measure KPIs for product adoption, acquisition performance, and new member quality. Promote cross-departmental collaboration to ensure a cohesive acquisition experience. Politically astute; able to navigate complex organizations; demonstrated ability to achieve results through influence in a cross-functional, global matrixed team environment. Requirements: Proven product management experience in retail, particularly in member acquisition or growth strategies. BA/BS in Engineering, Business, Marketing, or related field. 6+ years in product management, retail, or related fields with a focus on customer acquisition. Strong data analytics skills and experience with measurement of acquisition metrics such as CPA, conversion rate, LTV, and retention rate. Excellent communication skills with ability to articulate complex acquisition concepts. Experience with CDP platforms to drive effective targeting tactics laser-focused on growing a profitable member base Experience in strategy development and execution for omni-channel acquisition. Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency. Ability to manage ambiguity and drive organizational change in a fast-paced environment. Experience in automation of marketing tactics using generative AI and other ML models highly desirable. Leadership Competencies: Strategic thinker with an enterprise mindset, bringing value to all of BJs through enhanced member acquisition. Influential leader, able to manage stakeholders without direct authority. Clear communicator and proactive problem solver in the realm of member acquisition. Balances strategic vision with operational excellence in acquisition initiatives. Ability to ramp up quickly on member acquisition marketing business domains. Create, lead, manage and develop high-performing cross-functional teams focused on profitable member growth.

Created: 2024-11-03