Director, Product Marketing - B2B

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do As Director, Product Marketing - B2B you will be responsible for developing a team of high performing Product Marketers who own messaging, positioning and GTM strategy for our B2B products. You will work with Product across the entire product lifecycle to create, launch and sustain new offerings and features. You'll drive product messaging and positioning, collaborate with demand generation and other parts of marketing to create high impact content and build a pipeline for the product. You'll work with Business Development to grow our relationship with strategic partners like Salesforce, SAP, Coupa and more. You'll enable our Sales teams with content and tools aligned to customer needs in various stages of the sales cycle. You'll work cross-functionally with Product Management, Sales, Marketing, Customer Success, and senior leadership. This position is a people manager role reporting to the Sr. Director, Product Marketing. Responsibility Be responsible for the positioning, messaging, and value propositions of Docusign's B2B products Create, lead, run, and measure product marketing and lead generation initiatives to showcase the value of Docusign's B2B product and capabilities to target markets Partner with Demand Generation to define market segmentation and campaign strategy Lead efforts to create the high impact messaging and assets required to implement Work with Business Development to ensure that our key ecosystem partners have the messaging, content and tools they need to be successful channel partners Collaborate with Sales Enablement to ensure that content, tools, and other product marketing assets are effectively deployed to and used by the field Support strategic customer and internal events (e.g., customer/partner conferences, sales meetings) by owning development of presentations, sessions and training Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bring Basic 8+ years of product marketing (or similar) in the B2B SaaS space 3+ years of people management experience 12+ years experience with a BA/BS degree or equivalent work experience Preferred Excellent verbal and written communication skills MBA degree or equivalent work experience Strong record of successful people management and leadership Experience in one or more of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management, Document Generation Self-starter who can drive cross functional initiatives with minimal guidance Consistent record of understanding and simplifying complex, technical topics for non-technical audiences Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $171,500.00 - $277,025.00 base salary Illinois and Colorado: $164,800.00 - $232,750.00 base salary Washington and New York (including NYC metro area): $164,800.00 - $242,225.00 base salary This role is also eligible for bonus, equity and benefits. Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at . If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster #LI-Hybrid #LI-SP3

Created: 2024-11-03