VP, SEO

VP, SEO Location: New York, New York, United States Agency: Kinesso Performance Marketing - United States Job Function: SEO Type of Contract: Regular Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn . Position Summary KINESSO is seeking an energetic, proactive, and analytically minded person to lead one of our SEO accounts as an embedded employee within our client's marketing team. The role will be collaborating with teams across markets and is ultimately responsible for helping the client improve their performance in organic search and recognize the substantial value of business intelligence that our enterprise SEO offering delivers. The job includes a great deal of client contact and cross-team collaboration with paid search, content production, social media, design, web development, as well as other online and offline channels. Applicants must be self-starters who are comfortable presenting to C-level executives. Responsibilities * Lead the agency's US-based SEO program for one or more clients as an embedded resource within the client's marketing team. * Translate client business goals into successful search engine optimization strategies that drive measurable ROI and ensure client retention. * Maintain accountability by supervising the quality of all core initiatives such as technical optimization, content strategy, competitive analysis, and research. * Direct team processes in the optimization of various site elements including content, server performance, and user experience. * Envision new customer reports and business intelligence insights to impact both qualitative and quantitative trends for ongoing efforts. * Assist in the development of new products, services, and commercial models for the SEO department. * Contribute to AOR RFPs and pitches, as well as support SVP on business development initiatives. * Responsible for management of direct reports and overall development and success of the team. Required Skills & Experience * Extensive experience working in digital marketing, specifically in search engine optimization. * Key hard skills such as technical experience in HTML or JavaScript, knowledge of how search engines work, and familiarity with the search industry including key players, vendors, and technologies. * Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word. * Excellent soft skills to work with senior marketing leaders and proven ability to manage a team of digital professionals, as well as collaborate with team leads from other departments. * KINESSO does not require candidates to have a college degree Desired Skills & Experience * Business acumen that goes beyond traditional SEO metrics to affect larger investment decisions. * Strong communication skills with an ability to effectively convey technical concepts to those in non-technical roles. * Ability to manage and prioritize multiple projects and tasks simultaneously. * Understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics). * In-house client SEO experience would be preferred We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications. Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email . About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn . Salary Range $180,000-$185,000 USD

Created: 2024-11-02