Spring '25 Digital Strategy & Consumer Engagement ...

For-credit ONLY About Us: Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children's books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Megascope; Surely Books; Abrams Image; Abrams Press; The Overlook Press; Cernunnos; Cameron + Company; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and Magic Cat. ABRAMS also distributes books for Booth-Clibborn Editions, Bungie, Alain Ducasse í‰dition, íˆditions de La Martiniére, Editions BPI, Global Golf Group, Lucky Spool, Milky Way Picture Books, The Museum of Modern Art, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press. Please submit a cover letter and resume. Internship Overview: Abrams seeks an enthusiastic book lover with a passion for learning more about digital and social media marketing and consumer engagement to join the Digital Strategy & Consumer Engagement team as a Spring intern! The Digital Strategy & Consumer Engagement team is dedicated to setting digital, social media, and brand/licensor strategies across the Adult and Children's lists at Abrams and also oversees Amazon, D2C, and ecommerce efforts with an eye that's laser-focused on finding book consumers. The Digital Strategy & Consumer Engagement Intern will work closely with all members of the Digital Strategy & Consumer Engagement team on projects spanning the creation, execution, and analytic analysis and reporting of both book specific and event driven campaigns. Tasks may include creating, copywriting, routing, and organizing materials for social media, ecommerce and newsletter projects, coordinating mailings, planning for consumer shows and events including comic cons and literary festivals, participating in brainstorms for future campaigns, conducting audience research, assisting with brand and influencer campaigns, and updating and maintaining seasonal departmental organizational documents. This role will also assist in evaluating ROI on performance marketing campaigns and will receive training on how to maximize engagement to drive conversion. This is an exciting and unique opportunity to gain experience in the field of digital marketing across both Adult and Children's publishing and learn the strategy behind building an innovative sales-driving campaign based in performance marketing tactics! Responsibilities include: Have an interest in pursuing a career in publishing, ideally in marketing, and a passion for books Embrace both the analytic and creative sides of marketing Be familiar with social media platforms and be curious about digital marketing tactics Exhibit a keen eye for detail Demonstrate strong organizational and time management skills Possess excellent writing and communication skills Required Skills Proficiency in Mac OS and MS Office Suite, with strong knowledge of Excel and PowerPoint Working knowledge of social media platforms including Instagram, X/Twitter, Facebook, YouTube and TikTok Working knowledge of Abode Acrobat Pro Knowledge of Adobe Creative Suite, Canva, and Mailchimp, a plus Benefits: Earn academic credit towards your degree while gaining practical experience in finance within the book publishing industry. Mentorship and guidance from experienced finance professionals. Exposure to financial operations within a dynamic and creative industry. Networking opportunities with professionals in the publishing and finance sectors. Potential for future career opportunities within Abrams Books. I nternship Duration: January 6th - April 16th Hybrid Schedule-Three days per week in-office

Created: 2024-11-02