Global Marketing Manager USA

Company Description We are SGS - the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world. Job Description The Global Marketing Manager will lead and execute global marketing strategies with a primary focus on the USA, a key market for business growth. This role is responsible for developing and implementing multi-channel marketing initiatives that enhance brand visibility, drive engagement, and support business objectives globally. A critical focus is leading the company's global digital and SEO strategy, ensuring cohesive execution across regions, while tailoring campaigns to meet USA-specific market needs. Key Responsibilities: Develop and Execute Global Marketing Strategies Lead integrated marketing campaigns across multiple channels (digital, social, events, PR) to support both global and regional business goals. Oversee the global SEO and digital marketing strategy, ensuring strong alignment with global objectives and consistent implementation across regions. Drive the development of digital content marketing, with a focus on SEO optimization, to increase organic growth and brand awareness globally. Brand Management and Positioning Collaborate with HQ and Global Marketing Coordinators to co-create global marketing toolboxes, including the Global SEO Toolbox, ensuring materials align with the company's brand strategy. Adapt global toolboxes and campaign materials to reflect local market trends and customer expectations in the USA. Ensure all campaigns and materials align with the company's global brand identity and messaging. Event Management & Sponsorships Develop and execute strategic participation plans for USA-based events, conferences, trade shows, and sponsorships, aligned with global and regional business objectives. Oversee planning and execution of key events, ensuring strong brand presence and engagement. Performance Tracking and Reporting Analyze and track the performance of marketing activities, focusing on SEO performance across all regions, and reporting on KPIs like ROI, lead generation, and conversions. Provide regular insights and refine SEO and digital strategies based on data-driven insights from the USA and other regions. Report regularly to senior leadership on the impact of marketing initiatives, including revenue, brand equity, and growth in brand awareness. Stakeholder Management and Collaboration Build strong relationships with HQ and regional marketing teams, aligning on objectives and ensuring global campaigns are executed seamlessly. Serve as the primary point of contact for all USA marketing activities, ensuring alignment with global strategies while adapting initiatives for local relevance. Manage external partners, agencies, and vendors to drive the execution of high-quality marketing initiatives across multiple channels. Qualifications Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field. Experience: 5+ years of marketing experience with a strong track record of leading marketing strategies, preferably in a global company; Consolidated experience in SEO and digital marketing strategy development and execution, on a global and local scale; Proven success in managing marketing efforts in the USA, with experience driving brand awareness, customer acquisition, and revenue growth; Experience with multi-channel marketing campaigns, digital marketing, SEO events, and market adaptation. REQUIRED SKILLS Strategic Leadership: Ability develop and lead high-impact marketing initiatives that align with business goals; SEO Expertise: Proficient in the technical, analytical and creative skills needed to be successful and experience using SEO tools such as , , Google Trends, etc; Brand Management: Strong knowledge of brand positioning and the ability to adapt global strategies to local markets. Marketing Expertise: Experience across various marketing channels, including digital, social media, events, and public relations. Data-Driven Mindset: Strong analytical skills, with the ability to track performance metrics and optimize campaigns for better outcomes. Communication and Collaboration: Excellent verbal and written communication skills Adaptability: Ability to work in a fast-paced, global environment and adapt strategies to align with evolving market dynamics. USA Market Expertise: Deep understanding of the USA market, including trends, consumer behavior, and competitive landscape. Additional Information Working conditions: Hybrid working model Videos To Watch

Created: 2024-11-01