Audience Data and Analytics Manager

About HyveWe believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programs. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.#LifeAtHyveAt Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together. We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.Our hybrid working model ensures we respect our peoples' worklife balance.Human connections are our specialty, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.Key Purpose:We are seeking an Audience Data and Analytics Manager to support our Global Brands teams. In this role, you'll be the go-to person for managing all of our audience data, handling everything from reporting, data analysis, and internal data usage. You will be responsible for generating detailed reports that our Attendee Experience, Retailer & Brands, Operations, Sales, and Marketing teams will rely on. Your role will provide also provide crucial support in the execution of our meetings program, Meetup, which involves analyzing our audience data to support segmented communication plans effectively. Additionally, you will gather and analyze audience data, so that it can be used across all departments. Your efforts will be crucial in driving our attendees' engagement as well as sales and marketing strategies forward. The Audience Data and Analytics Manager will work closely with the Retailer & Brands, Operations, Sales, and Marketing teams. This position will report directly to the SVP of Attendee Experience.As part of the job, you will: Manage and optimize our audience data for our registered attendee base for maximum efficiency and effectiveness.Produce and maintain reports that track our audience activity before our events. Partner with marketing to develop strategic marketing segments and lists for targeted campaigns for our current audience.Partner with sales teams to provide current audience reporting that can be leveraged for selling.And here is what we are looking for from you:Robust Knowledge of HubSpot andor Similar CRM: Demonstrated expertise in CRM data management is essential, with a focus on data accuracy and utility.Experienced in Reporting: Ability to generate insightful reports both within CRM platforms and using external tools, guiding business decisions.Analytical Skills: Strong analytical skills with the ability to interpret complex data and turn it into actionable insights.Project Management: Excellent organizational and project management skills to handle multiple priorities in a fast-paced munication: Exceptional communication skills, capable of effectively presenting data insights and strategies to stakeholders at all PENSATION & BENEFITS:The salary band for this position ranges from $80,000 - $90,000 based on experienceThis position will be eligible for a competitive bonus structureFull medical, dental, vision package to fit your needsRetirement plan with company match (401K)Competitive vacation policyHybrid Work

Created: 2024-11-01