Product Marketing Manager

IntePros is seeking an experienced Product Marketing Manager with deep expertise in ad technology and demand-side platforms (DSPs) to lead critical marketing initiatives. This strategic role is essential to maintaining business continuity and driving key projects during a period of organizational transition.The ideal candidate will have experience in ad tech and DSP infrastructure, including supply management, and demonstrate a keen ability to address the needs of large-scale customer segments, such as brand-direct clients and media agencies. This role requires a leader with a proven track record in product marketing, capable of developing and executing campaigns that fuel product adoption and growth.Key Responsibilities:Develop and execute product marketing strategies to drive adoption and growth for their DSP, with a focus on core infrastructure, supply, and new initiatives.Craft targeted marketing campaigns aligned with the needs of large customer segments, including holding companies, media agencies, and brand-direct clients.Collaborate effectively with cross-functional teams"”including product, sales, and leadership"”to ensure alignment and shared success.Partner with key stakeholders, including product leads and sales counterparts, to ensure smooth collaboration and support throughout key initiatives.Monitor and analyze market trends, customer needs, and competitive positioning to adjust marketing strategies and maintain leadership in the ad tech space.Qualifications:Bachelor's degree in Marketing, Business, or a related field.Product marketing experience, with a strong focus on ad technology and DSPs.Proven success in developing and implementing product marketing campaigns within a fast-paced, dynamic environment.Deep understanding of the ad tech ecosystem, including DSP infrastructure, supply chains, and industry best practices.Exceptional communication, collaboration, and leadership skills, with experience working across cross-functional teams.Ability to thrive in a transformative environment while managing multiple priorities and initiatives.This role is pivotal in driving DSP's market position and ensuring continued success during a year of transformation and growth. The Product Marketing Manager will be responsible for maximizing product adoption, strengthening market perception, and ensuring Amazon DSP remains a leader in the industry.If you are a seasoned product marketing professional passionate about ad technology and ready to make an immediate impact, we encourage you to apply!

Created: 2024-11-01