Sr Strategist

Brand and Product Marketing StrategyWe're seeking a Sr Strategist to join LG's Home Appliance and Home Electronics team to help define and shape the brand and product marketing strategy. This is an in-house agency role co-located with our client LG Electronics. You will partner closely with LG's brand marketing group, surfacing insights and guiding communication strategies to pay off LG's mission of Innovation for a Better Life. Your Role:Develop and execute an integrated digital advertising strategy across all digital media touchpoints, including programmatic display, online video, social media, search, website, etc. to drive both brand engagement and conversionEnsure consistency in messaging and positioning across the line of products highlighting quality, reliability, innovation, and contribution to a better quality of life.Lead product marketing communication efforts by collaborating with product leads to align marketing strategies with product features, consumer insights, and market trends to develop messaging frameworks and narratives.Championing the use of data to understand behaviors and uncover unexpected insight that inspires bold ideas.Forge lasting client relationships, acting as a trusted advisor and strategist , helping to steer the brand's positioning within the competitive landscape.Key Responsibilities:Communication Strategy and Execution: Develop integrated messaging frameworks and communication plans that resonate with customers throughout their purchase journey.Data and Insights: Leverage tools like MRI, Mintel, and Google Campaign Manager 360 plus 1P sources like LG's CDP & CXVOC feedback to turn complex data into actionable strategies that drive engagement and conversion.Customer Journey Mapping: Ensure that messaging is aligned with customer touchpoints, from awareness to purchase, providing seamless and engaging experiences.Your Expertise:5-7 years of experience in strategy and planning, with a focus on brand marketing and product marketing, particularly related to technology, home appliances, or related industries.Expertise in digital marketing, communications strategy, and the ability to develop integrated strategies across digital, social, and traditional touchpoints.Strong track record of collaborating across teams to align marketing with product development and consumer insights.Proven experience in customer journey mapping and developing communication strategies that drive both engagement and sales.Ability to roll up sleeves and dive into 1P data translating complex research into strategic masterpieces.Familiarity with syndicated research tools such as MRI, Mintel, and TraQline is a plus.Proficient in Site Analytics, Google Campaign Manager 360.A storyteller and strategic thinker, capable of translating complex data into compelling brand narratives.Personal Attributes:Inquisitive and "forever learner" you want to understand consumer behavior and are comfortable crafting solutions that blend creativity with insights.Flexible, and enjoyable to work with; a team player with excellent interpersonal skills.Persuasive, you have a proven ability to build strong relationships with stakeholders and guide projects to successIf this sounds like you, we'd love to meet!Apply now to become part of a dynamic and growing team.

Created: 2024-11-02