Senior Analyst, Search Marketing

Company DescriptionDigitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.Job DescriptionAs a Senior Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for Digitas clients. Serving as the primary contact in fielding SEM challenges, solving issues to achieve (and exceed) campaign goalsBuilding and presenting concise program readouts of performance towards key business metricsHolistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reportingActively participating in meetings and proactively identifying campaign opportunities, challenges and issuesAssimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reportedBid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.Translating campaignclient goals into strategic SEM tactics and effectively executing those tactics against the client's strategyImplementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issuesMonitoring emerging industry trends and summarizing them for internal and external stakeholdersLeveraging and developing proficiencies with SEM platforms, tools and resourcesDeveloping campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructionsDevelop performance forecasts, budget allocations and providing data-based rationale for these recommendationsCollaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashionConsistently demonstrating positive impact with clients, internal teams, capability and outside vendorQualificationsWe're looking for strong, impactful work experience, which typically includes:A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEMStrong ability to work closely within a team structure to problem solve, prioritize and manage time effectivelyAdvanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClickStrong client management and presentation skillsExpertise in managing numbers and proficiency in executing approved media buysA firm pulse on the media marketplace and to provide insights into campaign resultsA detail-oriented and organized approach to achieving objectivesSolid quantitative and research skills, and proven data interpretation capabilityStrong communication skills - you're clear and thorough, yet conciseA passion for our industry, building relationships and a desire to contribute to a teamExudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right

Created: 2024-11-01