Director of Marketing (Marketing Leader)

Indiana University is seeking a Director of Marketing for Indiana University Bloomington. This is an exciting opportunity for an exceptional marketing leader to establish and successfully execute multi-faceted marketing strategies that advance the campus's success. Serving as the senior marketing lead for the Bloomington campus, they will partner with UCM leadership, campus leaders, and school and unit-level marketers and communicators to advance the brand and reputation of IU Bloomington. Reporting to the Assistant Vice President of Marketing, this role serves as a senior leader within University Communications and Marketing (UCM). Leading cross-functional teams in a matrixed organization, they will develop and execute integrated marketing campaigns that align with the campus' long-term goals. Department Specific Responsibilities Oversees day-to-day marketing and brand strategy for the IU Bloomington campus. Develops and executes strategic marketing strategies to drive success of IU Bloomington's 2030 Strategic Plan. Serves as senior advisor and strategic partner to IU Bloomington's marketing and communications professionals. Works collaboratively in cross-functional teams to develop and execute scalable marketing campaigns, while ensuring consistent delivery of the brand across channels. Provides oversight and direct supervision for the IU Bloomington Senior Marketing Strategist. Partners with internal teams to guide creative executions against brand positioning across all consumer touchpoints Works collaboratively with partners across the Bloomington campus to provide strategic support and ensure consistent delivery of the brand across channels. Leads proactive, visible outreach to promote Bloomington's brand strategy to the wider campus marketing/communications community through ongoing engagement including coaching, training, and advising. Manages high level assignments and allocation of resources, including negotiating and coordinating initiatives that involve staff in other units. General Responsibilities Directs overall operations and strategy for the marketing and communications function by providing oversight and direction within a large multi-faceted department or multiple departments. Ensures all media (paid, earned, and owned) is integrated, cohesive, compelling, effective, and delivers a strong ROI. Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within marketing. Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of marketing timelines related to such initiatives. Advises on best practices for strategic marketing plans to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation. Directs and manages the budget for marketing initiatives, including expenditures, revenue projections, program costs, and cost containment. Responds to escalated and highly complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs. Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives. Presents marketing outcomes to university leadership. Qualifications Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education. EDUCATION Required Bachelor's degree in communications, marketing, English, public relations, or related field WORK EXPERIENCE Required 5 years in relevant field 3 years of management experience in relevant field Preferred 5 years of progressive leadership in a marketing organization for higher education, health care, or related organization. SKILLS Required Proficient communication skills Maintains a high degree of professionalism Demonstrated time management and priority setting skills Demonstrates a high commitment to quality Excellent organizational skills Excellent collaboration and team building skills Effectively coaches and delivers constructive feedback Instills commitment to organizational goals Demonstrates excellent judgment and decision making skills Effective conflict management skills Builds and manages effective teams Effective leadership skills Ability to represent the company with external constituents Ability to drive multiple projects to successful completion Preferred Demonstrates a deep understanding of paid media with a focus on digital marketing. Demonstrates superior communication skills to navigate a complex organization and generate buy-in for ideas and initiatives. Strong and concise speaker, storyteller, and writer; distilling a narrative from a complex data set into an executive summary. Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution. Demonstrates understanding of the full marketing mix across paid, owned, and earned channels. Exceptional prioritization, problem-solving, and project management skills Adept at working in a fast-paced environment, successfully juggling multiple assignments at once with tight deadlines. Demonstrates experience in leading through influence, partnership, and motivating teams to achieve high performance and results. Self-starter and ability to build initiatives from scratch. Possesses comfort working within a matrix organization with shared resources. Demonstrates track record of success. Working Conditions / Demands This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation. Work Location Bloomington, Indiana Advertised Salary $125,000 - $135,000 per year based on experience. Benefits Overview For full-time staff employees, Indiana University offers a wide array of benefits including: Multiple plan options for medical insurance Dental insurance Health Savings Account with generous IU contribution Life insurance, LTD, and AD&D options Base retirement plan contribution from IU, subject to vesting Additional supplemental retirement plan options Tuition benefit for IU classes 10 paid holidays per year Generous Paid Time Off Paid Parental Leave Employee Assistance Program (EAP) Learn more about our benefits by reviewing our online Benefits Brochure . Job Classification Career Level: Strategic FLSA: Exempt Job Function: Marketing & Communications Job Family: Marketing Click here to learn more about Indiana University's Job Framework. Posting Disclaimer This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date. If you wish to include a cover letter, you may include it with your resume when uploading attachments. Equal Employment Opportunity Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information . Campus Safety and Security The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at or by visiting IUPD. Contact Us Request Support Telephone: Apply for Job Staff Positions Sign In New User Enable Screen Reader Mode

Created: 2024-10-31