Digital Marketing Strategist

Job Type Full-time Description This is a remote position open to applicants in FL, IL, KS, MI, OH, PA, TX, UT, & WI only. THE OPPORTUNITY A Digital Marketing Strategist is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, client engagement, and revenue growth. This role involves analyzing market trends and client data, leveraging various digital marketing channels, and coordinating with cross-functional teams to achieve business objectives. The Digital Marketing Strategist plays a crucial role in enhancing CUSG's digital presence and achieving its marketing goals. THE WORK ITSELF Create and implement data-driven digital marketing strategies to effectively reach target audiences and achieve business goals. Plan, execute, and manage integrated digital marketing campaigns across multiple channels, including social media, email, search engine marketing (SEM), and content marketing. Develop and oversee a content marketing strategy that engages target audiences, collaborating with content creators for high-quality, SEO-optimized content. Create and implement social media strategies to build brand awareness and engage followers, managing accounts and responding to audience interactions. Conduct keyword research and implement on-page and off-page SEO strategies to enhance organic search rankings and analyze website performance. Develop and implement targeted email marketing campaigns to nurture leads and engage existing clients. Leverage analytics tools to monitor the effectiveness of digital marketing efforts and prepare regular reports on performance, ROI, and key performance indicators (KPIs) for stakeholders. Collaborate with internal teams for cohesive messaging across digital platforms, while coordinating with external agencies for specialized projects and campaigns as needed. Stay updated on the latest digital marketing trends, tools, and best practices to drive innovation. THE SKILLS YOU BRING Bachelor's degree preferred in Marketing, Communications, or a related field or related experience. 3-5 years of experience in digital marketing, preferably in a similar role. Proven experience managing digital campaigns and analyzing performance. Strong knowledge of digital marketing channels, including email marketing, digital advertising, and search engine marketing. Proficiency in using digital marketing tools and platforms. Strong understanding of digital marketing and content strategy. Excellent communication and organizational skills. Strong project management skills, with the ability to coordinate and collaborate with internal and external stakeholders. Proficient in digital marketing platforms and tools (e.g., Google Ads, LinkedIn Ads, Marketing Software). Creative problem-solving skills with a focus on branding and design. Knowledge of SEO and SEM principles. A proactive, self-motivated attitude with the ability to stay current on digital marketing best practices and emerging trends. THE PERKS WE OFFER Competitive Pay : We know your value and we're not afraid to pay for it! We offer a competitive total compensation plan including annual bonuses and a 5% contribution to your 401k. Time Off : Besides our competitive paid time off package, team members receive paid holidays and time off to volunteer for causes that are important to them. Benefits : We offer a comprehensive benefits package, including all the necessities such as medical, dental, and vision. Don't need health insurance? No problem! An opt-out credit will be provided to you for waiving coverage. Opportunity for you to make an impact on the people we serve! We're all about people helping people! THE COMPANY ITSELF CUSG is a leading provider of cutting-edge software and services in human resources, marketing, technology, and financial empowerment. Proudly serving thousands of clients across various industries, we focus on collaboration to deliver exceptional experiences and results. We are an equal opportunity employer committed to diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other protected status. We welcome and encourage applications from all qualified individuals.

Created: 2024-11-02