Associate Marketing Manager, Young Adult

Job Description: THE OPPORTUNITY Scholastic is looking for a creative, smart, and motivated Associate Marketing Manager to create and execute plans that promote our books to their best advantage! This role focuses on Young Adult campaigns that is comprised of a diverse range of critically acclaimed and bestselling authors like Alice Oseman, Lamar Giles, Kelly Andrew, Ann Liang, Ryan La Sala, as well as debut and rising stars. This Associate Marketing Manager will focus on marketing that targets teens and adult readers and works closely with our sales team and retailers. This position will report to the Senior Marketing Director. RESPONSIBILITIES Manage campaigns for bestsellers including Heartstopper, Lamar Giles, Kelly Andrew, Ann Liang, Ryan La Sala, Brian Selznick, Sharon Cameron, Sharon Flake, Jennifer Donnelly, and Mason Deaver. Collaborate with brainstorming, writing, and executing marketing plans for young adult titles and series. Project manage the creation of promotional materials, advertisements, videos, social media, websites, and all marketing assets related to assigned titles. Work closely with department assistant on the creation of young adult marketing materials, mailings, and other title specific assets. Strategize and follow-up on online presence for key titles, including websites and social media campaigns. Write copy for creative jobs including advertisements, social media, and website content. Strategize and partner with the Unified Social Media team for I read YA's (Scholastic's Teen Community) title and seasonal campaigns. Communicate marketing updates to sales, editorial, cross-channel partners, agents, and authors as needed. Maintain awareness of the book market and suggest new and innovative ways to market titles to teens, adults, and booksellers. WHO WE ARE Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 100+ years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn . Some benefits that we offer: Full suite of health and wellness benefits (including a $0 deductible Medical Plan) Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions Tuition-Free programs for undergraduate and graduate degrees Generous Parental Leave Program Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount Thank you for your consideration in choosing Scholastic. #LI-KP Qualifications HOW YOU CAN FIT (Qualifications) Knowledge, Skills, and Abilities: 3-5 years of marketing experience preferred College degree Experience in publishing field and/or marketing a plus Experience developing social media and digital content Knowledge of various computer systems: Microsoft Word, Excel, PowerPoint Proactive and accountable Strong verbal and written communication skills Detail oriented Good, consistent follow-through Time Type: Full time Job Type: Regular Job Family Group: Marketing Location Region/State: New York Compensation Range: Annual Salary: 60,000.00 - 65,000.00 EEO Statement: Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination. EEO is the Law Poster ( EEO Scholastic Policy Statement Pay Transparency Provision ( Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home. With operations in 14 international offices and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail and online. True to its mission of 97 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at: We're always looking for talented people to join Scholastic in instilling a love of reading and lifelong learning in children. At Scholastic, our benefit plans have been designed to be in line with market conditions and employee needs. Our plans provide flexibility and allow individuals a broad range of choices that can be tailored to meet each employee's needs. Scholastic is an Equal Opportunity Employer.

Created: 2024-11-02