Content Marketing Manager

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. "‹ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us. Role Summary This role creates , customize s , and curate s investment thought leadership content for the B2C audience . This is achieved by partnering with segment marketing, client-facing teams, investment and retirement experts, and external agencies, among others . Additionally, this role will lead the creation of meaningful experiences from written content to large scale virtual events and beyond. Responsibilities: Works directly with cross-functional and cross-channel teams to identify priorities and align on strategic approach to deliver consistent investment thought leadership content to B2C clients . Utilizes strong copy writing skills to create sh ort form content including web , emails, and social copy. Develops B2C investment thought leadership programs aligned with business and client needs. Collaborates across the enterprise to develop digital content and experiences for B2C audience, using a n agile test and learn approach . Manages ongoing updates to Insights landing page and promo areas for assigned sites. Responsible for quarterly B2C Insight webinar /events experience in partnership with event teams. Incorporates Search Engine Optimization (SEO) recommendations (such as key words) into digital content; collaborate s with SEO subject matter experts. Reviews and synthesizes market and industry research into actionable insights and solutions. Analyzes research and market trends on investor behavior, client/channel dynamics, competitive practices, and investment products to recommend new content strategies for clients. Partners with cross-functional teams that includes writers, marketers , and compliance to develop and refine content ideas. Qualifications: Bachelor's degree or the equivalent combination of education and relevant experience AND 6+ years of total relevant work experience in a financial services marketing role. Required: Demonstrated success leading and working with large cross functional teams. Strategic thinker & problem-solver with proven ability to understand details & actively execute to ensure success. Project management skills with the proven ability to prioritize and manage multiple projects in a detail-oriented manner. Ability to get high-quality, timely work out of external vendors. Experience working in an agile, iterative environment is a plus. FINRA Requirements FINRA licenses are not required and will not be supported for this role. Work Flexibility This role is eligible for remote work up to two days a week. Base salary ranges: $103,500.00 - $177,000.00 for the location of: California, New York $91,000.00 - $155,500.00 for the location of: Washington, D.C $83,000.00 - $141,000.00 for the location of: Colorado, Maryland, Washington and all other US locations Placement within the range provided above is based on the individual's relevant experience and skills for the role . Base salary is only one component of our total compensation package . Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance. Commitment to Diversity, Equity, and Inclusion We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day. Benefits We value your goals and needs, at work and in life. As an associate, you'll be supported with resources , benefits , and work-life balance so you can thrive in ways that matter to you . Featured employee benefits to enrich your life: Competitive compensation Annual bonus eligibility A generous retirement plan Hybrid work schedule Health and wellness benefits, including online therapy Paid time off for vacation, illness, medical appointments, and volunteering days Family care resources, including fertility and adoption benefits Learn more about our benefits. ( Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates' well-being and addressing the needs of our clients, business, and communities is unwavering. T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

Created: 2024-10-30