Senior Manager, Marketing Analytics

Who We Are Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist's registry options, editorial content, and more, visit Our Ways of Working We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually. What the Role Is The Senior Manager, Marketing Analytics will provide strategic leadership across all of our user acquisition initiatives at Babylist. You will be responsible for applying best practices to our marketing planning & forecasting processes, and drive large scale analytics projects that will positively impact the entire company. Together with the VP of Growth Marketing, you will be responsible for hitting our performance marketing goals. You report directly to the Director of Analytics and will work closely with your peers in marketing, finance, product and the broader leadership team to ensure that Babylist makes informed data-driven marketing decisions. Who You Are As an analytics leader you have a proven track record (4+ years) in partnering with marketing teams through world class analytical capabilities. Before becoming a leader you were a high-performing marketing analyst with a track record of working in a high performing team. Exceptional communication and presentation skills, with the ability to effectively communicate data to all stakeholders; Comfortable interacting at all levels of senior management, including VP, SVP and C-suite is a must. You have deep experience in optimizing marketing spend with significant annual performance marketing budgets. You have collaborated with FP&A on financial planning and forecasting, and know how to support them in forecasting accurate acquisition goals. You understand the data systems and technology that are needed for you to do your job well, and have experience in leveraging them to maximize your impact. You have led high functioning teams and meaningfully built and maintained data culture. You've successfully led teams through growth and change which means you know how to adapt but also set and maintain standards for your team that scale with the business. You are a great coach of analysts with experience hiring, developing talent, and giving feedback. How You Will Make An Impact Define, build, and maintain a high-performance, results-driven, and collaborative culture that's aligned with Babylist's core values. Develop and own a roadmap for all marketing data and analytics needs, inclusive of strategic initiatives and tactical needs to scale marketing analytics along with Babylist's growth. Partner with key stakeholders in performance marketing and finance to plan and forecast spend and KPI growth. Own proactive and ongoing performance analysis & strategic recommendations for media spend and optimizations. Monitor and proactively troubleshoot any issues across the marketing funnel & provide data-backed recommendations that help solve. Empower and inspire your team to achieve their highest potential. Play the key role in onboarding and mentoring your team. Why You Will Love Working At Babylist We invest in the infrastructure you'll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office. We build products that have a positive impact on millions of people's lives. We work at a sustainable pace which means work/life balance is a real thing here. We believe technology and data can solve hard problems. We believe in exceptional management. We are an antiracist organization and doing the work to support differences of all kinds. We offer competitive pay and meaningful opportunities for career advancement. We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match. We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning. Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. The estimated pay range for this role is $170,980.00 - $256,470.00. In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. #J-18808-Ljbffr

Created: 2024-10-30