Digital Campaign Manager

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources"”cable, broadcast, and digital media"”our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. Right now we are looking for an experienced Digital Campaign Manager to join our Cadent Media Operations Team. Reporting to the SVP, OTT/Digital Planning & Campaign Management, the Campaign Manager will be responsible for campaign execution across managed media clients and sell-side channel or managed platform clients. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. The successful candidate will work collaboratively with Inventory Management as well as Operations, Customer Success, and Sell-Side Sales to support client goals and provide regular insights to clients detailing performance, campaign optimizations, and new opportunities. What You Will Do: • Execute, manage, and optimize OTT/CTV, digital media campaigns for clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations • Manage the delivery of creative assets, campaign artifacts, and all relevant campaign documentation in preparation for the campaign launch • Partner with Analytics team on campaign measurement reporting and insights generation • Provide internal teams with updates detailing performance, campaign optimizations, and new opportunities • Troubleshoot issues on all pre-production and live campaigns • Oversee campaign QA process • Provide monthly reports to Finance and resolve third party discrepancies bill/pay systems when applicable • Conduct data analysis to uncover, organize and ensure audience targeting files match campaign specs • Reformat and organize data as necessary for platform ingestion and long-term trend analyses • Initiate discussion/raise questions with manager and/or external partners when elements of the data are inconsistent with prior findings or expectation • Collaborate with Analytics manager and Client Services teams to deliver client reports • Align with Sales and Operations to ensure all client deliverables and deadlines are met • Serve as an internal data analysis expert helping Operations, Product, and Analytics teams as needed on an ad hoc basis • Escalate any issues and provide suggestions for process improvements both internally and externally Your Skills: • 2+ years of digital campaign management experience (i.e. running a 30-60+ average weekly campaigns) • Bachelor's degree • Proficient in Microsoft Excel and Microsoft Access; familiar with other Microsoft suite tools • Strong attention to detail and highly organized • Ability to collaborate effectively and work as part of a team but comfortable with independent project work • Ability to analyze large data sets using various tools and languages, as needed • Have strong written and verbal skills • Are comfortable navigating ambiguous situations • Self-starter who thrives in a dynamic, fast-paced, entrepreneurial environment Base salary: $70,000 - $85,000 This information is provided per the New York City Human Rights Law. Base pay range information is based on market location. Candidates hired to work in other locations will be subject to the base pay range associated with that location. If the leading edge of media technology is the place you want to be, please contact us today and let's start the conversation! Cadent is an Equal Opportunity Employer and is committed to supporting all it's employees when it comes to Inclusion & Diversity. Cadent's policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations. Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally

Created: 2024-11-02