Regional Marketing Manager - Biofunctionals North ...

Ashland Specialty Ingredients, GP Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious? Are you always solving? Then wed like to meet you and bet youd like to meet us. Ashland has an exciting opportunity as Regional Marketing Manager of our Biofunctionals Business Line within Ashlands Personal Care business in North America. This is a very visible, significant role within Ashland and the personal care business. This position will report to the General Manager for Biofunctionals and be based in our Bridgewater, NJ office The responsibilities of the position include, but are not limited to, the following: Lead regional development and execution of the global marketing strategy and initiatives: Execute regional marketing activities such as campaigns, promotions, and analyzing KPIs for effectiveness Lead the regional sales trainings and customer seminars Adapt marketing messages and communication strategies to the [Region] Collect, provide market intelligence & competitive intelligence and customer segmentation management to global marketing leader to maximize sales activity and focus Support technically sales teams for Tier 2 customers. Drive and define regional marketing strategy development for growth in close collaboration with global marketing and Biofunctionals GM Responsible for delivering regional price and margin targets together with the global product manager. Drive and provide detailed guidance to regional sales to maximize impact of products at each customer. Monitor results and adjust strategy. Connect with industry in the region. Identify relevant associations and take active leadership role. Drive participation in regional industry events and conferences. Define regional unmet market / customer needs that cannot be achieved via existing product portfolio to initiate and drive to closure of eventual new products adapted to the region. Address communication and campaign needs Ensure regional marketing coordination Serve as a pivotal bridge between regional sales teams, global marketing and global product management. Ensure that goals are unified, and strategies are cohesive with the directives from global marketing. Act as the regional contact point for marketing activities and as the regional voice to adapt global strategies effectively to local markets. Communication Hub: establish and maintain continuous communication channels with global marketing to streamline information flow, ensuring timely updates and coordinated responses to market changes. In order to be qualified for this role, you must possess the following: Bachelors degree in business or science 5 years of experience and demonstrated success in the personal care industry Experienced in marketing (and/or commercial) role preferably in the designated region Strong understanding of marketing strategy development and execution, market and trend research, customer segmentation, communication channel mix Excellent communication skills, talent for building strong networks within Ashland but also with potential customers and external partners Self-driven and tenacious with strong project management skills Willingness to travel in the region - 20% The following skill sets are preferred by the business unit: An advanced degree, preferably an MBA, is preferred Experience working in the personal care market Project management skills In more than 100 countries, the people of Ashland LLC. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care and pharmaceutical. Visit to see the innovations we offer. At Ashland our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch. In fact our people, employees, customers and vendors define who we are. They are the driving force behind everything we do. Not only do we value our customers but we value our employees, and we work to offer them a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty. Ashland has a history of attracting the best people and keeping them. The reasons are simple: industry competitive salary and benefits, pay-for-performance incentive plans and a diverse work environment where employees feel challenged and valued. People come to Ashland and stay. As a growing Fortune 500 specialty chemicals company, we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be a great fit. Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability. NOTE: We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in... Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

Created: 2024-10-30