Director of Brand Marketing

An exciting and challenging position exists as a full-time Director of Brand Marketing for Matco. You will be responsible for setting the overall strategy for the brand, including the development and execution of marketing plans and initiatives that will drive significant growth. This position is part of a dynamic and nimble team that owns consumer insight development and validation, brand strategy, and execution across product, communications, and innovation. This role will require deep consumer empathy and insights, analytical evaluation of opportunities, hands-on management of a team, as well as multiple projects in various stages of development. In addition, this role requires strong communication skills, as you will partner with multiple stakeholders. You will also be responsible for the coaching and development of direct reports. Day to day, you will be responsible for building and executing the annual brand plans, conducting market and business analysis, budgeting, identifying and leading insights for new product launches, and identifying channel, format, and product opportunities. This position provides leadership to and works closely with all other departments in the company, including other marketing functions, Sales, Operations, and Finance. WHAT YOU WILL DO Develop and execute comprehensive brand marketing strategies as part of Matco Tools that align with the company's objectives and goals. Collaborate with cross-functional teams, including sales, product development, supply chain, and procurement to ensure brand consistency and plan execution across all channels. Manage and oversee the brand's budget, ensuring resources are allocated effectively to maximize ROI. Manage product portfolio ensuring sub-brands are delivering against revenue and margin targets. Lead Innovation pipeline development and drive 3-5-year innovation calendar development to include annual launch plan and execution. Lead the development and execution of integrated marketing campaigns across a range of channels, including digital, social media, PR, events, and advertising. Develop and maintain relationships with media partners, vendors, and agencies to ensure the brand's message is delivered effectively and efficiently. Establish and track key performance indicators (KPIs) to measure the effectiveness of brand marketing initiatives and make data-driven decisions to optimize campaigns. Monitor and analyze brand health and performance metrics to continually optimize and improve marketing initiatives. Maintain a deep understanding of the competitive landscape and stay up to date on industry trends and best practices. Analyze market trends and customer insights to develop innovative marketing campaigns that resonate with our target audience. Lead and inspire integrated brand communications and insight teams. Identify and grow brand marketing competencies to deliver upon LOF goals. Foster a culture of creativity, innovation and excellence. Coach and develop direct reports by driving high performance and a strong team culture. Undergraduate degree in Business, ideally Marketing; MBA preferred or equivalent experience. 8+ years of experience in consumer packaged goods narketing roles, preferably at the Director level Experience working across sales & marketing roles highly preferred Experience leading the development of annual plans; outlining the strategy to grow your business or product and partnering with key stakeholders to develop the tactics Strong analytical, planning, and project management skills - you love to dig into the data and lead a team through projects Strong written, presentation, and verbal communication skills with a strong attention to detail Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels Highly resourceful with a tenacious "can do" attitude Highly performance and results-driven and want to take on a high level of responsibility and work in a fast-paced, high-growth environment Core Competencies: Strategic Focus, Broad Business Knowledge, Drive for Results, Consumer & Customer Focus, Organizational Agility Technical Competencies Required: Brand Management, Consumer Insights, Category Management & Shopper Insights Fit Factors #LI-XX1 Details matter - quality first Effective time management and personal organization Tenacity/do what it takes Results count Continuous improvement; don't accept the status quo Sense of urgency - quick to prioritize multiple tasks Flexibility - able to adapt to changing responsibilities Leadership and teamwork/create followership Delegate and hands-on Strategic and tactical planning & execution of projects Matco Tools, a wholly owned subsidiary of Vontier Corporation, is a distributor of quality professional automotive equipment, tools, and toolboxes. Matco began operation in 1946 and, since 1979, has sold products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors who operate in all 50 states, Puerto Rico, and Canada. Products are also sold to central purchasing operations and other institutional customers through industrial sales representatives and via the internet. Matco is a franchising company, a distribution company, a financing company, a manufacturer of industry leading toolboxes, and a leading supplier of automotive technology solutions employing approximately 600 associates in the United States, Puerto Rico and Canada. For more information on Matco Tools, visit . BENEFITS Annual bonuses/incentives (depending on position) Immediate company benefits (medical, dental, vision, life, etc.) 401k with company match 401k defined contribution after 1 year of service High level of employee engagement Walking path and gym equipment onsite Food trucks on site during the summer Dress for your day - every day casual/jeans Employee discounts 15 days vacation + 4 floating holidays + 8 paid holidays Paid maternity & paternity leave Tuition reimbursement Student loan payment assistance Hybrid work environment (2 days remote) Annual Day of Caring for employees to volunteer Discounts on tools Annual team building events Vontier (NYSE: VNT) is a global industrial technology company uniting critical mobility and multi-energy technologies and solutions to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe, and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement built upon the foundation of the Vontier Business System and embraced by over 8,500 colleagues worldwide. Additional information about Vontier is available on the Company's . #LI-AN1 "Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law."

Created: 2024-10-30