Associate Media Director

Associate Media Director- New York, NY (hybrid) We are working to fill an exciting new role at the Associate Media Director level with a rapidly growing NYC agency. Candidate should have agency-side experience inclusive of the financial industry and B2B marketplace knowledge. This role will require deep digital experience with performance channels and will oversee the day-to-day media planning, buying & performance reporting for several of B2B-focused Financial Service clients. A team of 3 -5+ direct reports will be managed, so candidates should also come with previous management experience. Responsibilities include: Lead and manage day-to-day stewardship of the client's business Drive development of media plan recommendations that comprise both tactical and high-impact/custom activations to meet clients' goals Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance Manage and nurture the development of Associate Media Planner(s), Sr. Planner(s)/Planner(s), Manager(s) guiding these individuals through the fundamentals of the planning process (inclusive of developing high-level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.) Skills required for this position: 6-7 + years of media planning & buying experience at a media agency, inclusive of B2B accounts Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Display), TV/OTT, OOH, and Audio experience Proven ability to develop high-level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen Ability to analyze Digital activity and report on key performance indicators (KPIs) and metrics across a variety of tactics including but not limited to the following: Develop of measurement framework as part of the strategy road map Support in the development of performance reporting templates that tie to the measurement framework Provide oversight on campaign performance reports and collaboratively share results across teams to ensure constant program evolution Develop team member frameworks to ensure each is meeting milestones for continued growth Lead and manage client briefing meetings with key stakeholders Provide oversight and consultation to team members in constructing compelling, and strategically grounded, POVs that provide thoughtful insights to help guide and inform planning decisions Contribute and participate in new business efforts Collaboratively participate in Team Leadership Group meetings and work sessions Proven negotiation skills that result in incremental value for investment Experienced with tools including Google Analytics, DCM, MOAT/IAS, Google Data Studio, Prisma #LI-BT1

Created: 2024-11-02