Group Product Marketing Manager LinkedIn Marketing ...

TITLE: GROUP PRODUCT MARKETING MANAGER, LINKEDIN MARKETING SOLUTIONS LOCATION: THIS ROLE WILL BE BASED IN EITHER NEW YORK, NY, SAN FRANCISCO, CA, OR MOUNTAIN VIEW, CA DEPENDING ON WHICH LOCATION THE APPLICANT CHOSEN FOR THE ROLE IS CURRENTLY RESIDING. LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world's workforce in ways no other company can. We're much more than a digital resume - we transform lives through innovative products and technology. Searching for your dream job? At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works. We are looking for a Group Manager within the LinkedIn Marketing Solutions business. This role will lead the Campaign Solutions Product Marketing Team. Campaign Solutions includes our native advertising interface (Campaign Manager) and our API-powered developer and partner solutions. This team is charged with leading all go-to-market strategy and planning for many of our most important capabilities that allow businesses to reach, engage and convert professional audiences using LinkedIn's leading marketing and advertising solutions. RESPONSIBILITIES Manage and motivate a high-performing team of product marketers to deliver against business results Analyze markets, products, and competition for the purpose of shaping the product direction alongside Product Management and Design Leadership Collaborate closely with Sales and Product to set product adoption and revenue goals and develop plans to drive growth Partner with Marketing Communications, PR, and Regional Product Marketing to develop and drive go-to-market, content marketing, demand generation strategies through various channels Distill and surface the voice of the sales team and the voice of the market into product and design Represent the product roadmap to senior-level external clients and partners to drive product understanding and adoption Cultivate talent among and contribute to the professional growth of a team of 3-5 direct reports BASIC QUALIFICATIONS BA/BS degree 5+ years of product marketing or product management experience Experience in digital technology, advertising, or advertising technology PREFERRED QUALIFICATIONS MBA degree 10+ years professional experience in digital technology, advertising, or advertising technology Experience building and launching new product and services and leading go-to-markets Communication skills for technical, business, and external stakeholders Experience building and launching products, services, and standards Demonstrated ability to size and prioritize market opportunities and build business cases to drive business strategy Record of setting organizational priorities and stakeholder alignment in a dynamic workplace

Created: 2024-11-02