Campaign Analyst

Job Description ABOUT THE ROLE AND OUR TEAM: The experienced and driven Campaign Analyst (you!) will partner with our US Sales and Account Management Team to track, analyze, and optimize campaign progression to ensure long-term success for clients. This role is focused on post-sales campaign performance and delivery for Display, Video, Custom Content, Email Marketing, Lead Generation, and Social media advertising. The ideal candidate is analytical and a self-starter passionate about campaign storytelling. Must be able to work in a fast-paced, creative environment and manage multiple requests simultaneously. RESPONSIBILITIES: Effectively work with cross-functional departments such as Sales, Account Management, Revenue Operations, Ad Operations, Ad Insights, and Integrated Marketing to analyze and monitor campaign performance Responsible for all client-facing reporting on a weekly, monthly, and/or quarterly basis which includes details behind key performance highlights Utilize multiple internal systems for communication, analysis, and reporting, such as JIRA, Google Ad Manager, Google Analytics, Metabase, and Operative one Expert in third-party reporting tools such as Double Click for Advertisers and Ad Verification systems (example IAS) Create screenshot PowerPoint decks for Advertisers/Agencies to be able to confirm campaign activations Responsible for internal pacing reporting and communication for potential revenue at risk weekly for banner media, high-impact media, gallery media, custom content page views, and lead-generation campaigns Actioning on proposed optimizations in internal order management systems and Google Ad Manager with Ad Operations Provide optimization/reallocation recommendations and proposals based on the advertiser's Insertion Order requirements and KPIs Process and submit monthly billing to ensure campaigns are invoiced in a timely and accurate manner Be an expert in The Knot Worldwide's ad product offerings Own the creation and maintenance of performance benchmarks for all product offerings Identify, analyze, and problem-solve campaign issues, including trafficking errors, delivery discrepancies, and billing discrepancies Create mid-year review performance decks within PowerPoint for year-long campaigns highlighting performance pacing to date Create ad-hoc activation decks within PowerPoint for year-to-date and monthly campaign performance highlights Create performance wrap decks within PowerPoint at the end of the campaign lifecycle to summarize the overall campaign performance Support Sales and Account Management as needed by assisting with ad hoc internal reporting or Advertiser reporting requests Provide recommendations to Sales and Account Management team members for future campaign executions based on the performance of past campaigns Drive process improvement recommendations and ensure we stay ahead of emerging reporting trends and requirements SUCCESSFUL CAMPAIGN ANALYST CANDIDATES HAVE: Bachelor's degree with a strong academic record 3+ years of experience in media and reporting analytics (at the publisher or agency level) Ability to multi-task across multiple projects and stakeholders Results-oriented drive with an independent and solid work ethic Excellent communication skills, both verbal and written Strong attention to detail, curious, and a self-starter Outstanding Excel skills and PowerPoint skills are a must Knowledge of Digital Media products such as Social and Banner Media is required Experience in Google Ad Manager and 3rd party Ad Servers is required Operative One and JIRA experience is a plus About Us At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! WHAT WE LOVE ABOUT YOU: You Dream Big. You iterate and experiment to drive innovation. You Love Our Users. You keep our global community at the center of everything you do. You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion. You Hustle Every Day. You favor urgency and own your outcomes. You Win Together. People are at the heart of our success and you play as a team. WHAT YOU LOVE ABOUT US: We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people. To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C. We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company's headquarters in Chevy Chase, MD. US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. About the Team WHAT WE DO MATTERS: Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.

Created: 2024-10-29