Product Marketing Associate

Zearn is the nonprofit educational organization whose mission is to inspire all kids to love learning math. Everything we do is driven by our belief that every kid is a math kid. Our top-rated learning platform is designed to catch kids up and move them forward in grade level math. And it works. Large-scale efficacy research shows students who use Zearn make significant gains in math proficiency, including the students who start multiple grade levels behind. The vital importance of learning math today is hard to understate, and yet today, it is common to think that only some are born to achieve in math. Math learning is often disparaged and feared (e.g. I'd rather go to the dentist than do algebra) or viewed as a special interest of luxury (e.g. if kids don't have a passion for math that is okay, maybe they have a passion for pottery). We don't look at learning to read the same way. Zearn exists to help create a world where all children love learning math. As a nonprofit, all of our work is driven by what is best for kids. At the same time, we operate as an intense and fast-moving technology company, inclusively solving hard problems that will impact current and future generations. The problems we solve require expertise in pedagogy, software development, persuasion, psychology, design, writing, video production, problem solving, and countless other disciplines. As an organization that is always stretching to get to the next level of impact, every single person owns mission critical work. If you are ready to join our team of problem solvers, own work that will drive us to achieve impact at scale, we are looking for you. Learn more about us at The purpose of the Product Marketing Associate at Zearn is to position and communicate the benefits of Zearn Math to teachers, coaches, school and district leaders and families across a variety of assets and channels. This is achieved by: Inspiring and engaging audiences by crafting compelling content. Lead the authoring of content for all demand generation campaigns. Develop new content for webinars and videos. Author and manage production of marketing collateral, collaborating with design colleagues. Develop copy for regular updates to in-app "What's New" messages to engage and inspire users Develop content to support presentations at in-person events, including proposal submissions for speaking opportunities Managing various campaigns with the goal of driving continuous improvement and engaging new opportunities. Collaborate with the marketing operations team to leverage findings from research and campaign analytics to manage iterative improvements that maximize the performance of campaign outreach and assets. Lead the authoring of content for demand generation email campaigns, tailoring email copy to specific audiences to maximize impact. Develop copy for paid media and search campaigns. Maintaining brand integrity through ensuring all content aligns with Zearn's values and strategy. Ensure all content and assets adhere to brand values, style, and voice. Coordinate across teams to maintain cohesive messaging and brand positioning across all forms and channels. Taking charge of our external website by keeping content fresh and engaging. Own content updates on external website, including creating and updating campaign-specific landing pages. Problems someone in this role can be expected to solve: How might we create more engaging and impactful content that drives demand and awareness for Zearn? How can we streamline the content creation process to ensure timely delivery? How might we optimize our campaigns based on learnings from data insights? What new channels or strategies can we explore to expand our reach? How can we ensure brand consistency while allowing for creative flexibility? What processes can we implement to maintain high standards of brand integrity? How might we improve the user experience on our website to drive higher conversions? SKILLS: Below are the skills we believe would be impactful for this role. We certainly do not expect a candidate to be fluent in any more than five to six of these skills, we would expect a candidate to be excited to learn many of the others through continuous coaching and on-the-job apprenticeship. Written Communication: Writing publishable short-form content Writing publishable long-form content Verbal Communication: Sharing your perspective productively Teaching and Persuading: Communicating with structure Demonstrating your product or service Personal Organization: Managing time and commitments Setting your own goals and priorities Project Management: Deadline oriented execution Process Management: Proactively learning and using team processes Generating Insight: Gathering customer or expert feedback to create useful ideas Solving Problems: Troubleshooting and solving everyday work problems POTENTIAL MARKERS OF THESE SKILLS: Bachelor's degree (required) 2+ years of post-graduation marketing, business development, growth strategy, or strategy consulting experience A minimum of 6 months of content or copywriting experience in a professional work setting Excellent written communication skills Ability to prioritize and manage several projects to completion against tight deadlines Extreme attention to detail and organization Desire to be a team player in an entrepreneurial, fast-paced environment, and work with multiple cross functional partners This role is an individual contributor and reports to the Senior Product Marketing Manager. HOW WE WORK: We aim to create a numeracy movement. This is no easy feat, and no one of us can solve this on our own. Given that, Zearn is a transparent, collaborative, and open-to-feedback culture. Our work is often collaborative in nature: We own our deliverables in close collaboration with others We communicate openly, and share early thinking and drafts often We seek ways to create and improve systems, and work with each other to contribute thinking in both asynchronous and synchronous discussions. We create a sense of community through regularly sharing context so we can collectively solve problems to drive Zearn's velocity. LOCATION: This role is remote, however you may be required to travel 3-4 times a year for conferences and team building meetings. COMPENSATION AND BENEFITS: The compensation range for this role is $65,000 - $70,000 per year. We offer a competitive benefits package, including comprehensive medical, dental and vision plans, short- and long-term disability, life insurance, 401K matching, parental leave, and a flexible PTO policy. We also offer a collegial and passionate culture and the potential to positively impact the lives of millions of children. TO APPLY: Zearn is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit, and business need. #LI-DNI

Created: 2024-10-29