Manager, Brand Insights & Strategy

Location: New York, NY, US Careers that unlock the magic of human connection Who we are Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes! Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! The salary range for this role, based in New York, is $107,360 to $134,200. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position. Job Summary Are you ready to fuel your passion and take on a pivotal role within a global powerhouse of iconic spirits brands? Join us at Pernod Ricard USA as a Manager of Brand Insights & Strategy, where you can drive change and make an impact every day! We believe in openness, simplicity, collaboration, and entrepreneurship. If you're a consumer-centric champion, this is the opportunity you've been waiting for! Who will love this job A strategic thinker with a proven track record in insights strategy and activation across multiple brands A creative problem solver with experience in communications development and advertising testing A data-driven professional who knows how to prioritize knowledge gaps and build holistic learning plans An insatiably curious individual with a passion for understanding consumers and exploring new ways to learn What you'll do Lead insights strategy and activation for priority brands, delivering actionable insights to drive brand and communication strategy Partner on communications and program development, leading deep understanding of consumer targets and insights to inspire creative and media briefs Drive research throughout the creative development process, from pre-testing to in-market performance analysis Establish annual learning agendas to advance brand strategy, aligning with local and global partners for maximum impact Activate demand segmentation insights and instill empathy for demand moments with business partners Build strong relationships with global Center of Excellence and Brand Company insights partners What's in it for me? Join an inclusive and diverse company that prioritizes professional development and internal career mobility. At Pernod Ricard, your career has endless possibilities. Be part of a culture that celebrates diversity and our commitment to exceptional products, giving back to communities, and preserving the environment. Required qualifications Bachelor's degree required, Master's degree preferred 5+ years leading primary quantitative & qualitative research to support brand insights & strategy, including advertising testing Experience blending quantitative & qualitative learning for a clear story and action plan Experience building holistic learning plans that integrate data, trends, and primary research Experience analyzing syndicated shopper data (e.g. Nielsen, IRI, Numerator) Attributes for success in this role Strong strategic thinking and problem-solving skills Excellent communication and collaboration abilities Curiosity and creativity in exploring new ways to learn about consumers and markets Passion for data-driven insights and strategy development Ability to influence a diverse set of stakeholders Life and perks at Pernod Ricard Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections. Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset. Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast. Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do. Plus, great benefits and perks to toast to a life filled with support including: Competitive compensation including performance bonuses Domestic & international career development opportunities Competitive paid time off plan + wellbeing days Medical, dental, vision and life insurance Product allowance to enjoy on Pernod Ricard products Gym reimbursement Employee Assistance Program BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc. And much, much more! Check out to view our extensive people programs and support. Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms. At Pernod Ricard, your safety and well-being are our top priority. Pernod Ricard Policy requires that all PRUSA employees (regardless of work location or remote status) must be fully vaccinated (at least two weeks after last vaccine dose) as a condition of employment, and proof of vaccination will be required. The Company will grant reasonable accommodations based on a medical or religious reason preventing vaccination, or as otherwise required by state law. Job Posting End Date: Target Hire Date: Target End Date: Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly

Created: 2024-10-29